Page 56 - Payout Magazine Online Volume 8.9

Mentioned above, cookies track unique
56 PayOutMagazine
and add content to enhance what’s there. An
visitors counted once regardless of return email campaign turns visitors into buyers with
visits during a period to help understand user effective and well-written messages to your
behavior. growing list of subscribers.
The number of returning visitors to your site An important metric used to help determine
or a particular page in a period of time offers relevance of your content is how many visitors
clues to its popularity. return to your site. A large number suggests
your content interests your readers and they’re
Another useful metric is from which page coming back for more. The opposite is true if
or pages your visitors leave called exit pages. numbers fall.
This is an indicator of interest by your visitors.
Keep a close eye on this to see where they A drop of returning visitors signals stale
lose interest. It may show something missing or repetitive content, which new content
causing them to move on. prevents. Always stay consistent with content
creation. Your readers love your content, so
Know Where Your Traffic Comes give them what they’re looking for, and add a
From call to action to offer them a free subscription
to your newsletter.
As part of a successful marketing strategy,
your traffic sources help you understand how Mentioned earlier, knowing which pages
visitors find you. Three categories most useful your visitors land on, and exit from, tells a story
are direct traffic, referrals, and the search about intent of your visitor. A landing page or
engines. Direct visitors already know your web order page showing up as a regular exit page
address and enter it into the address bar and signals a problem. Possible issues such as stale
go to your site.
or boring content, or hard to read information
turns readers off. Try different techniques and
Perhaps you’re wondering about the
term backlinks, or it’s new to you. In the SEO tweaks here and measure until you find what
world, quality backlinks to your site from works.
reputable sites show the search engines your
site’s popularity. Your search results rankings Study the Source of Your Site’s
increase along with your traffic. Traffic
A huge analytic metric listing the source of
Backlinking strategies vary and not all work
they way we like. It’s another technique worth your traffic is worth the others combined. If you
learning and implementing. The traffic received don’t know where your traffic comes from, you
from backlinks is referral traffic. Referrals are can’t improve it. Organic traffic, better known
as traffic from search and referrals show the
just what the name implies. Your site gets
referred to visitors by another site that links most important actionable metrics on which
to yours. Part of a well-planned SEO strategy you can focus much of your energy.
includes building many quality backlinks from
authority sites. Online advertisers use this metric to
measure effectiveness of their ad campaigns.
In the eyes of search engines, a high Marketers use the information to tweak their
number of backlinks shows a level of popularity keyword strategy for better search results.
of your site and its authority within a certain It may show reduced referral numbers,
niche. A high number of referrals improves presenting a challenge for marketers to update
your website’s performance metrics and leads or rethink their strategy.
to increased conversions.
There is a lot of information here, with
only basics of web analytics and traffic
Put the Hard-Earned Information to measurement discussed. Much more awaits
Work for You
those who must learn in-depth about the
When the time comes and you see a performance of their website. This information
substantial improvement of traffic to your site, gets you started, but more will come along with
always follow the course that earned the visits, better techniques yielding better results.