Page 53 - Payout Magazine Online Volume 8.9

mainstream company, and did well with it. Adult social media. This network allows you to be
industry has a lot of issues on Facebook, and the most aggressive in your marketing, in
often it is not a good place to be. Twitter does the sense that you are able to talk to anyone
not have the same restrictions and is a great no matter how big or small. Twitter is a
place for an adult company. Make sure to put higher frequency posting network because
your company on the social media with the of how the timeline works. It is very active,
most relevant audience. so it is easy for people to miss your posts.
Recommended posting: minimum of 15 per
With the changing landscape of social day. Audience: 25-45, Twitter has become
media, and all the new restrictions, it can be the most affluent audience meaning this
hard to know the best places to be. Here is a audience has the most buying power.
run down to help you out:
� Reddit: Reddit is an amazing traffic driver
� Facebook: Facebook is the big social media and has even been known to beat out
giant that everyone wants to be a part of. Twitter. However, Reddit is challenging
However, Facebook is not typically great for to a lot of people. On Reddit you are not
adult industry business. In fact, Facebook allowed to be self-promotional. You can
is a challenge for most businesses. In post things you find interesting, but posting
January of 2018 they announced that they links or content from your own site is not
were reducing the amount of visibility of only frowned upon but most subreddits
pages on the newsfeed by 20%. They did won’t allow it. Adult content is permitted
on Reddit in relevant subreddits. This can
Where To Be On on the newsfeed but also to get people to be a challenge to many Redditors on how
this to reduce the amount of “noise”
to manage your reddit. (Psst... we have a
buy ads and pay to boost their posts. If you
are a mainstream business, it is easy to do strategy that works around this issue, so
email me at lauren@7veils.com, to discuss
Social Media available to most adult companies. If you do Reddit for your brand.) Recommended
a basic post boost, but this option is not
posting: 1-2 per week. Audience: 25-45 and
well on Facebook, more power to you, but
for many people it will be a frustration and a
disappointment. Recommended posting: 1-2 often more intellectual.
posts per day. Audience: Slightly older. The � Snapchat: This is a great network for
55+ is the fastest growing demographic, performers. Performers can share images
but the 30-45 is very active. from their daily lives with fun filters. This is a
good network for authenticity and showing
� Instagram: Though Instagram is off some personality. You can share nudes
conservative like Facebook, and owned on it, but don’t do it on the public stories.
by Facebook, it is better for adult than Only share nudes privately, or you risk
Facebook. They are getting more your account being shut down. You can
conservative in what they allow. They drive traffic from Snapchat, and for many
are starting to crack down on sexually performers it has become a serious money
suggestive posts, which is more severe maker. Recommended posting: 3 per day.
than previous when it was just a ban on Audience: 18-25, younger audience with
nudity. Though Instagram can be harder to less buying power, but very popular with
track ROI because it is more about branding millennials.
than clicks, most brands on Instagram feel
that the network is a good way to reach The strategy you employ depends greatly
a wide audience and is good for boosting on your audience and your business needs. It
brand awareness. Recommended posting: is a good idea to evaluate your goals with your
2-5 posts per day. Audience: 18-40. A bit social media and identify the social network
of a younger audience, and very big with that will be the best to meet those needs. 7
Veils specializes in social media strategy and
millennials.
management. We would be happy to discuss
your social media options and what the best
� Twitter: This is one of the best networks direction for your brand would be. Go to
for the adult industry. You are allowed to www.7Veils.com or @7_Veils on Twitter to
post links to adult content on Twitter, yes, discuss your social marketing needs.
even still. Twitter continues to represent
the majority of traffic to your website from

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