Page 52 - Payout Magazine Online Volume 8.9

Where To Be On

Social Media

By Lauren MacEwen say, there is only so much information we can you will not only be less likely to post at the
absorb. necessary frequency, but you won’t do it well.
his past summer has been fairly stressful
ton social media. From all the politics, to the The increase in size of social media has Hire people who are better than you.
bullying, and let’s not forget the Twitter follower resulted in the popularity of multiple social
purge. Social media is becoming culturally channels. People now have more control over If you don’t know how to do something, hire
more powerful and therefore more challenging. how they want to absorb their information. someone to do it for you. As a small business
Twitter is more conversational and has a lot of owner, I wanted to do everything myself. I
If you travel back in time to even five years back and forth. Instagram is all about the visual would say things like, “I need to manage costs”
ago, only half the world was on Facebook with posting photos. Facebook has become or “I need to know how to do this.” The truth is,
and even fewer on Twitter. You would think a beacon of memes and political arguments. you cannot do everything all the time. Spend
that it would have been harder to get traffic Reddit is the hub of conspiracy and quality your time doing what you are good at, and hire
from social media, but it wasn’t. If you look at article sharing. And Snapchat is the best place other people to fill in the gaps. Your time is
social media a pipeline of information, as we better spent doing what will make you money.
keep putting in more people into that pipe to be goofy or share nudes. All of the different
and they keep putting out more information, networks puts a lot of pressure on companies You don’t have to be on ALL the
instead of all of us receiving more information, to be everywhere all the time. So how do you networks
we become too crowded. We can’t see all the manage it?
information out there. We can’t reach all the With all the social networks out there, it
people. In fact, because the pipe is so crowded, Know what you are good at and seems like you need to have your business
we can no longer move back and forth in it to what you are not. on all of them. You don’t. Put your brand
different spots. We are packed in so tight that on the social networks that make sense for
we can only stay in our one little spot. Social If you know that you are good at doing your brand, which may be different than the
media has been able to increase the number of Facebook but not Twitter, than focus your networks your are comfortable managing. For
people in the pipeline, but they have not been effort on Facebook. If you try to do a network instance, you may be great at Facebook, and
able to increase the size of the pipe. That is to that is not easy for you, or you don’t like, maybe you ran a great business page for a

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