Page 51 - Payout Magazine Online Volume 8.9

to protect minors from being exposed to GDPR has changed the rules on login data
inappropriate material. somewhat in that you are no longer allowed
to display a consent box which has been pre-
Naturally, many of these systems are ticked, as the user is now required to click on
woefully inadequate for keeping a determined the box physically.
pre-teen from seeing what they want to see,
but you need to show that you have tried. � Paywalls

In the US, a lot of sites use ages lower than Paywalls have been used on the internet
13 as a barrier for accessing their services for many years now, but as an answer to the
and requiring parental consent, but the GDPR GDPR, many leading news sites have found
them to be detrimental to their advertising
has set the age limit to 16, with national laws revenue. Advertisers have dropped out due to
able to reduce it to no lower than 13.
lower visitor counts, and most paywalls have
failed to make up for the lost income stream.
As of yet, there is no cost-effective measure
to prevent access from even moderately The significant drop in visitors, revenue,
motivated teenagers, but should it be clear and impressions could mean that paywalls are
that an account is underage then it should be more damaging to the bottom line than asking
deleted, and verification demanded - possibly for consent from the visitor to use cookies.
from a parent, or some other form of ID.
� Data Walls
� Borrowing Ideas from the Online
Adult Industry Data walls adopt aspects of paywalls
and login details. If a visitor wants to access
The biggest concerns for business content hidden by a data wall, they will be
websites include how to gain consent from required to create an account with their
a visitor to use cookies, and also consent personal information.
on how the stored data is appropriated and
stored. GDPR now requires consent from a user
to allow tracking of their usage of a site.
What your organization does with Considering how much of an impact paywalls
collected data is no longer just your business, have, it’s not hard to imagine a similar drop
as individuals now have the right to know how in visitor numbers when using a data wall.
Ultimately, the effectiveness of a data wall will
you plan on using it. If users make queries come down to the relationship the publisher
about their data, companies are now legally has built up with their user base.
required to answer those queries honestly.
The porn industry has often been the first
The online adult industry has long been a to develop solutions for protecting young
trailblazer in developing the means to protect minds against adults only material. It stands
their material from an inappropriate audience, to reason that examining the solutions adult
with many of the strategies developed sites develop for GDPR compliance could
entirely appropriate for non-pornographic also be implemented for non-porn related
sites. However, the GDPR will ensure that websites as well.
businesses need to be more vigilant about
how they collect data, but it wouldn’t be such Links
a bad idea to look towards the porn industry
to see how they cope with the challenges. [*1] http://lorrie.cranor.org/pubs/
readingPolicyCost-authorDraft.pdf
� Login Accounts

Log in accounts have been used to gather
data on users for decades, and have provided
organizations with a system for learning a
lot about their visitors, including geodata via
names and addresses.

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