Page 34 - Payout Magazine 7.3! The Adult Industry at Your Fingertips! New Articles, Interviews and tradeshow Photos by MikeB!

According to Google webmaster guidelines “Link Schemes” (and some
other sections of their rules), what their algorythm can detect or determine
to be part of a link scheme to artificially elevate a site’s standing in the
Google SERPs can result in the SE king penalizing you (if you’re linking to
yourself) or the targetted site.

Now when it comes to a co-ordinated effort to create one of
these schemes, you can appreciate the big G improving it’s
methods to work against people and sites trying to game their
system to a particular party’s temporary, specific interests.

And then there’s your press release.

If Google flags your set of words with links back to your
client (or to you!) as an opportunistic, unscrupulous tactic to
give your site (or your client’s!) an unfair advantage in search
engine results, even if temporarily, not only is your Goose
Cooked, so is your client’s...

So what they’re saying is that even if the site in question is about
“transexual foot fetish” and those three words in your press release
are linked back to the client’s site, you risk getting yourself or your client
penalized - sooner or later.

hen you write press releases, whether Basically, you cannot link the same three words in the press release
Wit be for your own commercial interest everywhere it’s syndicated or otherwise repeated without risking being in
or for another client, you hope that they will be violation of Google’s acceptable practices.
picked up and repeated and republished across a range of
relevant sites and outlets that will help your client gain exposure To prevent this happening, it seems, means having to not href any text-
and propagate the message you formulated into words and sentences and phrase in the PR whatsoever, with presumably the name of the site being
paragraphs for them. the only collection of letters in your article allowably linkable.

And links. Fair enough.

However, telling your outlets or specifically indicating which terms should However, you may not be only writing standard, journalism-like PR, but
be linked, either by coding the href for them or simply by listing the words/ posting as a guest, or writing an op-ed column, even longish features or
phrases for them, could be killing your client’s standing in Google. Q&A interviews.

Be cAreful WiTh

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