Page 36 - Payout Magazine 7.3! The Adult Industry at Your Fingertips! New Articles, Interviews and tradeshow Photos by MikeB!

According to the Google rules, only “natural” with its AdWords and AdSense platforms. It uses platforms, can probably sink a site out of sight
growth in a web-page’s popularity is acceptable. a keyword-bidding system to provide search
on the result pages of Google Search.
That means your three little words should not be results highlighted above organic results, and
linked, at least from multiple sources or at least with AdSense also provides a sort of affiliate
To be fair, Google does address that with this:
from too many... program that allows site owners to also display
ads in exchange for a percentage of clicked ads “Large-scale article marketing or guest posting
In all honesty, it is hard to argue with from their sites. campaigns with keyword-rich anchor text links”,
their motivation behind this. The only thing
as an example of potentially guilty parties.
objectionable is their logistical evaluation Like any company, Google looks at the bottom-
considering the millions of page results they line; they perhaps don’t favor it above all else, or
The problem is that they don’t define how large
render each day. to an inordinate degree, but one can’t help think
that two aspects of online industry, collectively, is “too large”, where the line between news/
How many backlinks is too many on a certain irks them. information syndication is crossed into article
key phrase? If a site is called “Transsexual Foot
marketing, and conflagrating article marketing
Fetish” will it penalize it if too many sources link One is SEO services, which although perfectly
to www.TransSexualFootFetish.com by writing ethical and non-blackhat, must raise the Google (or PR) with posting/spam (whose biggest sin
out the name without the dot-com? eyebrow and keep its watchful eye ever-squinting is using lots of different text/word combos to
at the industry that approaches using the Google
link to the same site; it’s dumb, and annoying
For a small, independent and/or human “good intentions” to “unnaturally” affect search
operator, this can be easily resolved by ensuiring results. to read).
only a certain number of PR send-outs repeat
“offensive” phrases... but again, how many is too While SEO (and SEM) companies would defend Does Google actually apply and enforce these
many? At what point does the al-Google-rythm themselves as using best practices in fashioning
rules? Do they have spiders/bots that crawl the
determine something is afoul? clients’ content to allow it to adhere to Google’s
web looking for these transgressions? Would
mission statement, the search engine creators
This must be a nightmare for a firm, with big must have a whole team monitoring these we hear of it if they did? Would those penalized
teams or programs both working from templates, practices in case of transgressions. even know they were actually punished, receive
whose client-base probably also have their SEO
notifications? Again, who knows. The Google can
experts who strongly suggest which keywords And maybe there are line-crossing techniques
they are marketing with. and tactics being used out there, who knows... Move in Mysterious ways...
Google has a habit of deploying changes in
People have a rosy-eyed vision of Google as a algorythm and penalty-imposing limitations The other thing that makes one wonder is
good-hearted megalithic entity that wants to see without announcement (remember the
before these new rules came out, Google bought
us all as its children and seeks to protect us - and “sandbox”?).
Blogger, the blogging platform that uses both
it’s behemoth offspring Search Engine as well -
from nefarious, unethical system-gamers who The other business domain that is and always RSS and ATOM syndication feeds (though Google
are trying to twist the algorythms to their own was legal and acceptable is Press Releases, or favored ATOM).
ends and for their own purposes. Public Relations, usually summed up to the two-
letter acronym, “PR”.
The issue here is that literally millions of sites
And in large part they’re right. The company
was literally started by a couple of students doing Certainly the little guy must be way under and pages can aggregate the feeds of blogs on
a research project in school. It’s a variation on Google’s radar in these matters, above being the Blogger platform (indeed every news outlet
the classic two-guys-in-their-garage tale of how noticed in the relativelyy small networks of
has quickly adapted the tech as soon as they’ve
many modern IT giants began. contacts and publishing outlets s/he has in their
“gone digital”), and exact-identical word-phrases
folio, unless they’re really really good.
From its beginnings, Google’s mission was, “... linking to referenced sites or their source blogs
to organize the world’s information and make it However, it’s the big firms, the large corporate
would basically be in violation of Blogger’s
universally accessible and useful.” A benevolent entities who are potentially opening up their
owners’ rules. No?
and altruistic sentiment that summed itself up in clients to some serious search engine backlash.
another phrase: “Don’t Be Evil.”
While the number of backlinks on word- Who knows? Google does tend to change
However, Google is also a business, now. phrases will be limited for the small, independent things, like rules and algorythms, without the
Arguably the biggest, richest corporation on the companies and individuals, the bigger,
fanfare. Everything will probably be alright.
planet. mainstream entities with hundreds of channels,
outlets and avenues, from newpapers to blogs to
If it isn’t, Google will probably come up with a
And it is an advertising platform. It makes commentary channels and forums and probably
billions on a click-per-click basis every year even “undercover” accounts on a variety of new rule to fix it.

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