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Oh Brother Tdesign, designers are going to become a
he more we use HTML5 and Responsive

thing of the past...

Sites are becoming increasingly generic,
thanks to the need to be adaptable to both
Amadeus, computers and mobile devices.

Websites used to need background,
foreground, framing elements and
content.
Where Art Now, they just need content.

Squeezable content, that can
expand to fill a standard desktop
PC monitor, and squeeeze
down to the size of a tablet and
further until it’s no bigger than a
Thou? The smartphone screen.

There is no need for “design” in the
classical sense. Immense background
images rise up to occupy the space
behind semi-opaque wrappers of text and
Literally links to images and videos, a join form and a

billing interface - whose fields fill up the entire
screen with a need to slide further down or over to
the final “submit” action.

Changing now, designers are mostly logo or brand creators;
There’s no need for design anywhere anymore;

the tint of the opaque sheet allowing a peek at
the background images, and, increasingly, video,
sliding up or down at a different rate than the
foreground textual content (a neat trick, known
Face of as parallax, the first 300 or so times) is based on
the menu-burger drop-down background color
against which the menu-items and the logo are
placed.

Usually they’re unsubtle dark against light, or
Internet Web vice versa, colors; very often, they’re simply black
on white (or vice versa). Variations in font enter
play here, and beyond that there is simply little
to play with.

For designers, tweaking that basic responsive
Sites and HTML5 template and calling it a job well done
must feel a little like a lie.

The screen was once a canvas to the designer,
who tried to balance the content that mattered
to the viewer within an environment that didn’t
Design overwhelm what it was meant to contain.

But increasingly we are confonted with the

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