Page 29 - Payout Magazine 7.3! The Adult Industry at Your Fingertips! New Articles, Interviews and tradeshow Photos by MikeB!
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is submit your URL. Use it and upload it; like   saturation index and if your phrases or words
        favicons, you don’t need to list it or put it in a   turn up more than a couple percentage points
        tag, just let it sit in your root, and the SE bots   of overall page verbiage, it will tank your site.
        will sniff it out.

                                                „   IF YOU MUST HIDe, HIDe SMaRT:
        „   IF YOU CaN’T UPDaTe IT, FaKe IT!
                                                 It’s understandable you don’t want your
         Look,  you  can’t  be  expected  to  “update”  or   personal/private information, from actual
        in other words change a site and tour that has   address to real name, to be publically available
        good  consistent  conversions  or  sales...  but   in your registrar’s WHOIS listing for your site;
        although search engines do “listen” to all those   at the same time you don’t really want to be
        clicks to your site over time, if the content   “anonymous”  or  “private”  and  not  publically
        doesn’t  refresh  on some  level, they  will not   listed.
        return to re-index.
                                                 The number one reason is billing companies
         So  something,  a  section,  a  blog,  a  sidebar,
                                                by  way  of  the  credit  card  companies;  they
        even a “latest updates” portion of a head/main   don’t want any fly-by-night scammers who are
        page should be hard-coded (not in a script or
                                                unaccountable for their site actions.
        frame or anything not phsycally on the page) and
        regularly changed or freshened up - monthly
                                                 At the same time... you don’t need to be 100%
        or at best weekly. It can or not coincide with   truthful with that info, as long as it seems
        content updates for your members section; it
                                                “real”. Enough said here, we don’t want to get
        could  be  just  industry/fan/pornstar  news...
                                                in trouble...
        anything is better than nothing, right?
                                                „   WHaT THe “F” aRe YOU DOINg?
        „   Be COOL DON’T FOLLOW THe RULeS:
                                                 Both  for  ease  of  use  by  your  viewers  and
         If you think you can’t write, talk into a
                                                potential clients, and for search engines as
        microphone and just chill, record what you
                                                well, use the “F” layout rule when it comes to
        think or feel, and afterwards type it down, or
                                                your content, links and images.
        have it transcripted, either way have it written
        down for your audience. Make sure your
                                                 The F-Rule is basically a layout rule analyzed
        spelling ends up correct, but don’t worry about
                                                in a study done in the mid-2000s describing
        it if it’s your turn-on or fetish. You’ll find the
                                                how readers (and search-engine spiders) scan/
        right words, and better than some keyword-
                                                read your page from top to bottom and left to
        search software.
                                                right, but in shorter and shorter cross-swipes.
         Also, the text will come across as more
                                                 For obvious reasons, this should help you
        natural and “friendly” to your surfer/searchers
                                                determine the position of your most important
        as well as to the search engines.
                                                content,  links  and  menu  items,  in  order  to
                                                drive or “funnel” your visiting views to the all-
        „   DON’T  DROWN    YOUR    TeXT   IN   important action you need them to commit:
           KeYWORDS:                            buy, or read on...

         Rather,  drown  your  keywords  in  text;  but,   Depending on the nature of your site of course
        keep it all on-topic...                 this can be either to buy, join or proceed to an
                                                advertiser or sponsor’s own action links.
         Whatever you do don’t keep repeating your
        “special”  words  or  keywords  in  a  variety  of   There  you  have  it  for  this  issue;  there  are
        arrangements  and  sentences  and  phrases;   many, many more little quibbles from the past
        it  will  come  out  as  awkward  and  “wrong”  not   we need to remind ourselves of, and, starting in
        only to human readers but also to increasingly   the next installment, more modern SEO  details
        sophisticated  search-engine  indexing  we need to not forget in the oncoming future...
        programs (think of Google translate and how
        accurate that has become...) - they also have a   Let’s save those for the future, shall we?


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