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MORE OlD-SCHOOl
WEBMASTER SEO lESSONS:
You Must Remember
These...
t’s no mystery most of us who have been around the industry and the You don’t even have to link to it anymore; just upload a “favicon.ico” to
Iweb for a decade or more have forgotten more than we would probably your root directory and forget about it.
currently remember in a spot-quiz situation.
There’s actually no real evidence favicons help in your SEO; however,
In fact, with content management software, blogging software, anything that is automatically searched, parsed and used from your root
complicated programs that make everything from posting to adding core directory should not be overlooked; besides, it makes bookmarkers
site functions more easily, it also comes more easily to shift priorities easier to recall to your site. So don’t be lazy...
and forget some simple site-building and optimizing basics. So here’s
a second, partial list to follow the one we started last week on the same
eXTeNSIONS DON’T MaTTeR:
subject.
Never did, never will. Whether your site is built by hand or CMS, the
Let’s just review, shall we?
last three or four letters of your site pages’ filenames are irrelevant to
getting indexed efficiently. Dot-html, htm, asp, aspx, php, and many
other conventions are just that - system designators that are proprietary
USe a FaVICON:
and ALL universally recognized, so don’t fret it.
You know, those little icons that sit in your bookmarks or in your open
tabs? Those can be the anti-bosskey for web designers or other workers
SITeMaPS!
as well as for consumers, who each may have many many browsers open
(or many links in their bookmarks) and people are much more likely to Yes sitemaps are good, awesome and always helped your indexation...
recognize and respond to those little visual icons, than to the little letters but what’s better (and many old fogies simply don’t yet know) is that
beside each one. Favicons make people more likely to “remember” your there are sites now that can easily generate a downloadable sitemap
site and tab or window, and more likely to return to it. .xml page down to and up to 500 links deep, and all you have to do
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