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GOOGLE’S LATEST CORE

SEARCH UPDATE

- May 2022 - and What it Means

oogle recently released its latest core Google favoring AMP pages over other ready for any change or variation in search
Gsearch update, and it’s much more traditional non-AMP pages, depending on results.
significant than you might think. This article various factors. It is a massive change for
will talk about the significant changes and those who haven’t adopted AMP yet, but the The update itself means that mobile web
what that means for SEO. Google is an situation is much better for those using it
essential player in all aspects of the internet for their mobile sites. It also directly impacts pages will be able to load faster on mobile
world, including the realm of search. They SEO and how search results are created. devices because AMP pages usually take
dominated the market for years with their fewer data and load faster. Those who don’t
rough, back-to-basics approach to providing This change will benefit most mobile web use AMP will have a more challenging time
searchers with a list of links to get straight pages by making them useless data and ranking well in search engines, which is
to finding what they were looking for. Google loading faster overall. There will be changes
became so successful at what it did that in particular SERPs because of how Google significant for anyone who hasn’t adopted
it began to innovate by introducing new calculates ranking based on content AMP yet. Google has said that they will be
features regularly - and sometimes, those weighting and external link counts. For changing how they calculate the importance
changes affected the way search worked.
example, if a page has a lot of external links of a page, but details on what this means
and AMP pages don’t, that’s an advantage and the exact time frame for their change
So it makes sense that Google would
stay ahead of the game by refining its for AMP pages, and they may end up ranking are unknown.
higher than the non-AMP page. Google has
existing system with more advanced updates
and other adjustments to deliver a better also said that they will be changing how they It’s also important to note that Google
calculate the importance of a page.
experience for both searchers and search has been rolling out minor adjustments in
engine results page websites. Google is its rankings over time and changes to its
one of the leaders in web-based innovation, How Google measures content weighting algorithm for mobile and desktop searches.
and this article will talk about its latest core is something they keep as close to their
search update, which just happened earlier chest as possible, making it difficult to These can directly affect rankings and
this month. It will also detail what this new predict what will happen and when. However, how search engine results pages look and
change is and what that means for SEO and there are things we can do to help optimize function. It means it’s essential to be ready
search engine optimization. our sites for the future with this new update. for any change or variation in search results.

What is the update? What Does it Mean? Google’s latest core search update

Google made a massive change to its There are several reasons why this changes how they work, which will
core search algorithms, specifically affecting update is so significant and has a significant significantly impact how rankings are
mobile search. The change is already being impact on search results pages. It will calculated. However, it’s important to
felt in SERP results and search rankings. change how Google looks at rankings and remember that Google has been rolling out
It’s hard to determine how long the impact what kind of content will end up on their
will be felt, but it’s safe to assume it will take search pages. However, it’s also probable minor adjustments in its rankings over time
some time before you make full coverage in that there will continue to change that could and changes to its algorithm for mobile and
many cases. The change revolves around affect those around us, so we have to be desktop searches.

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