Page 42 - volume-12-3

WEBMASTERS:

MASTER THESE

TECHNICAL SEO ISSUES

echnical SEO issues can be some of Make sure that the content on your that support it already; this reduces latency
Tthe most challenging aspects of search site is readable times between initial request time until the first
engine optimization, but they are also some of This means using an appropriate typeface byte arrives at client side before downloading
the easiest to fix. Fixing technical SEO issues and font size, using proper capitalization resources from the server.
and punctuation, avoiding excessive use
can often boost your site’s rankings in weeks
of abbreviations or slang words, using Put your site structure into
rather than months or even years. Here are language fit for its purpose, as well as other consideration
some of the technical SEO issues to master accessibility issues like having alt tags for Site structure refers to the way your
as a webmaster. images, so they show up properly in speech- website is organized. It should be well-
to-text programs like Siri or Cortana.
organized, easy to navigate and read, use, find
Make sure that search engines can HTML tags let search engines know and share.
read your content what each element is called so they can
index them appropriately; e.g., headings For example, a poor-structured site might
increase their importance score relative to have a long homepage that includes several
For search engines to understand your
paragraphs because titles are more critical paragraphs explaining what the company
site, you need to ensure that your website’s than paragraphs. You may also want some does and why it differs from its competitors,
content is accessible. You can do this by JavaScript libraries installed if you’re doing as well as links to products or services. If
ensuring that your site has a sitemap, which any kind of dynamic content generation with you’re using a CMS (content management
AJAX requests -- these libraries will help keep system) like WordPress or Drupal, you’ll likely
tells search engines about all the pages on things speedy over HTTP/2 connections by be able to create custom page templates
your website and how they’re related. enabling server push upgrades for browsers that control how pages are displayed on

42 PAYOUTMAGAZINE