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information to Google's servers. While this   their purposes, as well as which keywords are
        is a major victory for those espousing user   problematic. Keep in mind that local mores
        privacy, it also represents a lot of data that   are different than international ones, meaning
        web designers do not have access to, making   that words that work on an international level
        proper search engine optimization difficult if   may not work on a local or even regional level;
        not impossible. After all, web designers rely on   different words have different connotations
        that information to choose the best possible   and usage in different areas. It may not be
        keywords for each site; this is going to make   a bad idea to spend some time in a specific
        some coding difficult.               area, physically traveling there, if you design a
                                             lot of sites for a specific area.
           While designers could look around the
        native area for the best possible keywords,   Spending some time in the local region
        that capability is gone. Just as importantly, it is   would definitely be recommended for those
        difficult to check out which keywords perform   working with images. Not only would it
        poorly as well. Web designers also use Google   properly inspire an image creator, but it would
        to look at which sites are doing well in an area,
        using those sites for inspiration; without easy   give them a better idea of which colors and
        access to Google Analytics, Google's ranking   images work at the local level. It would also
        is likely to be off, making it harder to look up   impress the client to see those colors and
        which sites are popular in the region. This is   images, as well as help avoid them for clients
        going to impact design and SEO issues for   who want to avoid any connection with the
        even local designers.                region. While an image search of the region
                                             would do just as well for our purposes here,
           This is also going to affect the   sometimes having the real-life perspective
        monetization of those sites as well. As   cannot be beaten; if the client is looking for
        most designers gear their design toward   something specific, having that perspective
        Google, this is going to require some major   allows you to cut to the chase quickly.
        adjustments; using Google has been seen as
        the go-to search engine to focus on, precisely   With the new restriction in place,
        because of its near-universality. As more   companies are going to need to get a little
        countries pull away from Google, this means   bit more clever when it comes to securing
        that Google will also lose that much more data   the information that they need to do their job
        and it will force designers to look at using   properly. For most companies, this will not
        more local search engines, much as designers   be a problem, just a changing of the specific
        creating sites for possible Chinese use are   search engines that they use to find their
        doing already.                       information. Smaller companies are going
                                             to need to debate if they can do the same
        It Could Be Worse                    service at the same prices, especially as they
                                             are going to have to do more research to do
           The monetization issue is relatively simple,   the same job. This also means that companies
        especially for local designers. Non-native   are going to have to worry more about
        designers will need to research which search
                                             translation quality.
        engines are popular in the area they are
        designing for; eliminating America-based   Google's legal changes are not going to
        companies, this means Ecosia and Qwant are
        the search engines to look at. While Yandex   make the lives of web designers any easier.
        is also popular, its ties to Russia in light of   Designers are going to need to make sure that
        the current conflict make it rather debatable   the sites they design are going to worry about
        as a go-to site. In essence, for those looking   sites working with local browsers even more
        to monetize sites in terms of advertising and   and to know which sites to submit to. As the
        submitting to the best possible search engine,   sites are also effectively detached from one
        Ecosia and Qwant may be good substitutes   of the best sources of analytic data, this also
        for Google until Google figures it out.   means that they will be guessing at some of
                                             the most used keywords. However, there are
           This also means that Ecosia and Qwant   ways to overcome those issues so the most
        can also help web designers looking for a way   innovative designers should be able to deal
        to figure out which keywords are the best for   with the handicap and still create great sites.


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