Page 44 - Payout Magazine Online Volume 9.6
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Most webmasters struggle with how to make their sites popular. Your site must be accessible to everyone and including alt text with
They search online for answers only to find so much confusing each of your images helps visually impaired people enjoy your content
information they lose enthusiasm and their way. That’s a big mistake and shows you care about visitors to your website. A website is there for
because true answers are there, but not always clear. all to consume and learn from its content.
One example is how to write alt text for images. Alt in this context A Lesson in SEO: Write for Your Readers
means alternative text. It’s a small amount of text used to describe an
image in a few sentences included in HTML source code of a web page. Before embarking on a content marketing strategy, always remember
the Golden Rule of Internet marketing. Write for your readers every time,
Alt text is not visible when viewing a page with images unless all the time. Ranking and listings will take care of themselves if your
someone uses a screen reader. A screen reader is popular among those content is irresistible and share worthy.
with a visual impairment and helps them understand what’s on the page.
Screen readers read the alt text out loud, which is the reason to include You might wonder why SEO is important if all that’s needed is great
short, informative alt text for each image. content. SEO concepts align with results of ongoing testing by major
search engines like Google and Bing that help them determine which
How SEO and Alt Text Work Together content their readers enjoy.
A big waste of time in online marketing is creating a beautiful site When your content meets their expectations, they place your website
that no one gets to see. It’s a shame because creating interest and higher in their search engine results pages, or SERPS for short. Search
attracting visitors to your site is easy. It takes time, and many people get engines have their own criteria content must meet to rank high in the
discouraged because they lack knowledge and patience. SERPS.
Search engines love content and can’t get enough. That said, give it to Depending on the search engine, one looks for high social media
them! Don’t jump in with both feet until you learn what that means. Search signals and the other stresses page speed, the number of shares on
engine optimization, or SEO for short, encompasses all the techniques social media, or length of content, to name just a few. With all the factors
and best practices designed to get people coming to your site. involved with SEO, the number one factor remains quality information
your readers enjoy.
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