Page 42 - Payout Magazine Online Volume 9.6

describing your product and services, as well. Where Can You Be Reached?
Be sure the way you have placed these on your
site are easy for someone to download, which
can also include the ability to download to a
raw, vector file.
Current Press Releases and Articles
Include a section for current press releases
about your company. In addition, any place
where your company has been featured, such
as in articles, interviews, documentaries, other
websites, etc., should be featured.
Demographics
It is important for you to have audience
demographics of your site to assist the press
in learning more about your brand. Your
“Demographics” should include your main
audience, monthly page views, monthly unique
visitors, bounce rate, etc. This information
should be presented in list format.
Testimonials
It’s one thing for you to talk about your
business, but when you have people giving you
testimonials, that is one of the best ways to
promote your brand. A “testimonials” section is
a great thing to include in your media kit.
Awards
Include any rewards that your company has
received. Post images of those awards where
applicable.
Charities
If your business has been involved in
charities or non-profit organizations, use this
section to list what your business has done.
Social Media
In the 21st century, social media is critical, the press and others of your product, services
and every competitive business must have
a presence on as many major social media
sites as relevant - namely Facebook, Twitter,
Instagram, Pinterest, and Snapchat. Therefore,
create a social media section where the links
to your social media pages are listed.
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Include the email address of where the
press and anyone interested in promoting you
can contact you.
Include a link called “Press Kit” or
“Media Kit”
In the footer of your website, be sure to
include a link to your website with a hyperlink
of “Press Kit” or “Media Kit.” Don’t give it any
other name. “Press Kit” or “Media Kit” are the
two common names for the information and
the names that most people will understand.
Here are some extra features you may
consider placing with your online media kit:
Quotes
Create a set of quotes that describe your
business or that describes your brand. This is
one of the things that makes it easier for the
press to capture what you’re offering.
FAQ
To assist the press and to also keep things
accurate, consider including a frequently
asked questions section. Spend sufficient time
making sure this section is adequately created.
What are the most common questions that
customers would ask?
Product Samples
Another thing you can do is allow the press
to sample one or more of your products. Think
about including a product samples section.
Include easy-to-understand directions on how
to gain access to the samples.
A press kit does not take the place of
getting out there and promoting your business
online and in person. However, it is meant to
assist in the promotional process and to inform
and your brand. Don’t create a situation where
a press person may pass on your brand
because he or she feels it will take too long to
get the information needed. Provide a media
kit to present a comprehensive picture of your
company.