Page 40 - Payout Magazine Online Volume 9.6

Creating a If you are business promoting a product or
Media Kit for a service, creating a media kit for your site
Your Site is essential. The primary purpose of a media
kit is to get your company featured in a major
publication. When you do that, you bring
significant exposure to what you have to offer,
and you establish trust and credibility to your
brand.

What is a Media Kit?

A press kit, otherwise known as a media kit,
is a page on your site that contains information
about your product or service. It includes
marketing materials such as content, photos,
social media information, etc. that are easily
laid out for the press to access or for anyone to
access who wants to learn about your brand.
It’s information that you can refer people to
when you’re promoting. The information should
inform the press and others as well as answer
any relevant questions they may have. A media
kit cannot guarantee attention for your brand,
but the better your press kit is, the better your
chances of getting the attention you seek.
Here is some information you should include:

Who Are You?

You should include a who are you or
“About” section. It should consist of all of
the essentials about your business, avoiding
anything trivial. Therefore, you should ensure
that the information is informative but also
concise. Information such as the origins of your
business, how it was formed, what the focus is
of your business, what you have to offer, why
you’re offering it, etc., should be included.

Company Facts

Include facts about your company under
“Company Facts.” Put the information in list
format. Your company facts section should
include things like how long you’ve been in
business, how many customers you have, how
many products or services you’ve sold, where
your business is located, etc.

Include Images and Videos

In your media kit, be sure to include high-
resolution images of an appropriate size.
These images should consist of your logo
and your product or services. Include videos

40 PayOutMagazine