Page 16 - Payout Magazine Online Volume 8.8

specified who your audience should be when
16 PayOutMagazine
regularly. When you provide regular updates
you market your products or business. for your readers, it builds a relationship that
creates trust. Eventually, these readers will
keep coming back to your blog because they
using online videos to improve
Consumer traffic believe you are a trusted source.
Video ads, specifically those that play It also helps if you can connect with
in mobile devices, have grown five times other bloggers, particularly those in your
faster than PC-focused ads since 2017. Also niche market. You need to think like you
according to statistics, landing pages that own an online business with your blog since
have videos can result in 800% more chances it requires connections and networking. As
of converting the visitors into customers. much as possible, you should aim to build
healthy relationships with influential bloggers.
Online videos are fast becoming the most Share their content, guest post on their blogs,
brilliant method of selling your brand to your or simply leave a comment. These methods
audience. Most people would rather watch can help establish your brand and boost your
videos than read long lines of text in front visibility online.
of them. It’s also likely that these individuals
would finish the videos but not the articles. Making the Most out of news
releases
When reaching your customers through
online videos, the key is to film one that If you have something positive to share,
centers on an interesting story. Your goal such as a new product or service, you can write
may be to increase your sales, but you should a press or news release. It may be surprising
focus on the value that the video provides for – especially if you’re not familiar with them –
your potential customers. There are already but PRs aren’t exactly the best tools to grow
heaps of sales videos all over the internet, and your media relations with your customers.
they are actively repelling their audiences. You However, there is a reason why they are still
surely don’t want to end up like them. around. For some of your customers, they can
be a useful tool for particular situations.
One option is to take advantage of the
emotive powers of your creation, which you You need to craft an effective news release
can achieve if you successfully appeal to that sounds professional and, at the same
the needs and desires of the consumers. An time, is well-written. It is also significant that
online video does not have to be lengthy. In the PR reaches your intended audience. To
fact, you should try to capture your audience’s achieve this objective, you need to connect
attention within 10 seconds; otherwise, they with people. You can use resources, including
will click away. social media and begin from there to forge
relationships.
Connect to your Customers with Some of your audience may have not even
blogs heard of your brand, product, or service. If this
is the case, the odds of them reading your PR
You can easily grow your business and
your revenue if you can harness the power of are slim.
blogging. Many marketers use this tactic to
scale their business. It does require creating Internet marketing, such as social media
informative content that provides value to promotions, blogging, and posting videos, can
the readers. The process may take some be the best opportunity to create far-reaching
effort but offering engaging content will relationships with your target customers. With
help improve your company’s reputation and the popularity of online social sites, you should
trustworthiness, leading to more customers in take the chance to determine the framework
that will allow you to run campaigns that will
the long run.
let you connect with your customers to help
you accomplish your marketing goals.
You may find numerous tips on how to
increase your blog audience to reach more
customers. However, the best advice that
you will ever discover is to create content