Page 14 - Payout Magazine Online Volume 8.8

Guide to

Using Digital

marketing

to reach

customers and

skyrocket sales

hether you are an entrepreneur, Several methods can be adopted, including
wsalesperson, or an individual working using social media sites or apps, turning to
hard to generate sales for your company, you viral marketing, and more.
probably agree that selling to your customers
is all about numbers. The more people who Marketing through social Media
trust your business, the more likely you will
create a sale. According to recent statistics, about
97% of marketers use social media to reach
The days of calling potential customers their target audience because of numerous
and putting up flyers are slowly diminishing. reasons, including:
With social media and digital products getting
stronger than ever, it’s only right for you to use Customers are spending hours on social
these avenues to market your business. media, which presents a huge opportunity for
businesses to reach online users.
Smart companies are careful with the type
of marketing strategies to invest in, especially Consumers are more receptive to
small businesses with limited budgets. It is messages, including marketing promotions,
crucial for them to spend money wisely to when sent through social media. These
reach their customers directly. Promoting channels allow them to form a network and
their products and enterprise online is the keep in touch with other people. At the same
most flexible and cost-effective strategy time, they use the platforms to connect to
these days. their favorite brands.

14 PayOutMagazine