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Would A Domain Ito come up with a good business name, on top of all the
t takes some in-depth market research (much porn surfng)

development required to fnalize your products, concept and
ultimate conveyance.
By Any Other Name One good idea is that if you’re planning to be in the business

for the long term and want to build several brands, networks or
simply sites in different markets, you should create a generic, non-
Sell as Sweet? explicit (and non-specifc) company name and domain. Something
that sounds corporate, but under which any number of sites could
be emblazoned or subtly copyrighted at the very bottom of landing
pages.
Picking and However, the fnal name for that ideal business needs

to be developed in synchronization with the domain
name that will be its online destination in the end....
Choosing Your Because your production house or content

creation business or frst umbrella company
(that will in time encompass your global
Domain.Name empire of niche-specifc sites) should
have not only a fairly representative,
original name, it has to be refected
in the internet address, paralelled,
so surfers would probably be able to
intuitively fnd it having only heard
or been made aware of the company’s
name verbally or as a logotype (a stylized
rendering of the company name, without
an actual “logo” or URL listed per se - the
words without pictures).

And yes all the good domain names are
taken, it seems; creating or registering
a business name is actually much easier
on the brain than fnding and claiming
your stake for the web version.

Remember - if you’re creating a
website/domain for a company,
then you have to be branding
both in the name and the domain.

If your company name is going
to be Burt’s Best Boobs LLC, then
your domain should be something
almost the same; if your site is All
About Boobs, the domain can be
similar but vary - best-boobs-by-
burt.com for example.

Marketing

Selecting your domain name should be a
lot like “selecting” the market you’re after;

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