Page 40 - Payout Adult Industry Magazine Volume 6.5
P. 40
re you making the most of your online
Apresence? Most website owners and
Off-Page SEO developers know the importance of on-page
SEO for elevating their search engine rankings
(SERPs), but few give much thought to off-
Techniques and page SEO or don’t know how to implement
it the right way if they do. While the trend
among industry pros and site owners has
been to optimize content using on-page
How to Beneft SEO to increase traffc, the focus is shifting
toward solidifying your rank and web presence
through providing fresh, high-quality content
and promoting it by utilizing intelligent off-
From Them page SEO tactics.
What is SEO?
Search engine optimization (SEO) has been
around almost as long as the web surfng.
The basic idea is to take the most common
words and phrases people use when they’re
performing a web search and incorporate them
strategically within your content. This concept
has since expanded to include practices like
adding meta tags and descriptions and optimal
URL formatting. Most SEO practices once
worked as a form of all-inclusive optimization,
but a trend has evolved toward implementing
off-page SEO as a facet of online reputation
management.
Part of the change is due to the introduction of
different measurement standards and criteria
among search engine providers, the rest is
down to user demand for a more relevant and
meaningful overall online experience. People
don’t have time to waste sorting through
garbage to fnd what they’re looking for, and
service providers like Google aim to deliver
quality. After all, their reputation for relevance
is on the line, too.
The Advantages of Smart Off-
Page SEO
Gone are the days of keyword stuffng and
other black hat SEO practices. Google, Bing,
and other prominent search engines are wise
to the ways of spammers, scammers, and con
artists, and they will weed you out fast for
employing dirty tricks or taking shortcuts.
Through mechanisms like Panda and Penguin,
search engines are giving the edge to websites
and blogs that provide their visitors with great
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