Page 41 - Payout Adult Industry Magazine Volume 6.5

content and a satisfactory user experience; 2. Video marketing intriguing content on a regular basis without
value is the name of the game these days. overwhelming them with too much information.
Providing your visitors with a multi-media
Shoot for 2 - 3 timely, relevant blog posts per
experience always improves interaction, but
Off-page SEO is also known as link building,
video marketing takes it to the next level. week, and send out a weekly newsletter to your
and it’s more about networking and making
Whether you add video to your page or you email subscribers. Let your public know when
meaningful connections in online communities.
have a YouTube channel, submit the video URLs you have new content via your other platforms.
Where on-page SEO is predominantly about
to Google separately, using proper formatting.
the employing the technical aspects of page
SEO Practices to Avoid
structure and using keyword selection and 3. Guest blogging
placement to increase ranking, off-site
Guest blogging is the Internet equivalent of The Internet may have a short attention span,
optimization focuses on online interaction,
appearing as an expert on a local or national but it can also have a long memory. Employing
feedback, and building relationships across
news show. If you can establish a relationship bad practices not only affects your SERPs, it
multiple platforms. Given the continued focus
with top bloggers in your niche via your social also marks you or your business as spammy
on providing quality content over quantity,
networking efforts, you can get them to feature and disreputable. If you want to avoid penalties
increasing your emphasis on off-site SEO will
your own posts on their blogs when you have a
give you great a ROI in terms of time, money, - or outright banishment - and manage your
topic of relevance to their audience. Make sure
and effort. Other advantages include: online reputation effectively, there are certain
that link-exchanging is part of the equation.
actions you should stay away from, no matter
„ Establishes you as an authority in your how tempting the lure of a quick fx. Some of
4. Website directories and local listings
niche the most egregious SEO practices are:
Make sure that your website is SEO optimized
„ Increases both SERP ranking and page rank
for and listed on prominent, industry-specifc „ Keyword stuffng or unnatural, irrelevant
„ Helps solidify branding and foster loyalty website directories. Use local SEO to ensure keyword placement
that current and potential customers or readers
„ Lends an air of legitimacy to your website „ Using hidden text that’s visible only to
know where to fnd you and what you have to
„ Elevates your online reputation offer, especially if you feature subjects of local web crawlers or ‘cloaking’ your page by
interest or you have a physical location in your coding it to show different keywords to
„ Gives your website more exposure across
community. You should also have your blog search engines than what the readers see
all platforms
posts or articles added to an article directory
„ Using unrelated keywords or linking to
„ Increases traffc, interaction, and cross- as they’re released.
pages that are irrelevant or unrelated to
platform sharing among viewers
5. Social media interaction your content
You’ll want to not only interact with your „ Buying links and lists
readership or customer base on social media,
Best Practices you also want to create a unifed presence „ Using keyword-rich gateway pages that
contain links designed to lure customers
with the same profle picture and information
Using practices that are frowned upon may to a monetized spam site
on each of your platforms. Separate social
boost your SERPs in the short term, but in order for
media by effectiveness, and then tie everything „ Spamming other websites, social media
you to create a viable, sustainable level of traffc
together with branding. For example, use pages, or comments sections with links to
and website interaction over time, everything
Twitter for news releases, Link-in, Google+, your website
about your website - links, content, and social
and Facebook for networking, and visual
interaction - must be fresh, authentic, and
platforms like Pinterest and YouTube to
gained organically. If it’s bought, manipulated,
augment your content. If you do this right,
or manufactured, any increase will be short- No good marketing or SEO practice exists in a
and use these accounts solely for business,
lived and counterproductive. The six most solid you’ll facilitate buzz and shares while creating vacuum. In order for your efforts to work, you
methods of implementing off-site SEO are: professional relationships. Don’t forget to link have to pull all of the elements together into
to positive reviews on websites like Yelp. a coordinated action plan. By keeping on top
1. Link sharing of changes in search engine algorithms and
6. Provide fresh, engaging content metrics, using the latest analytic tools, and
The key here is relevance. Don’t just link to
other blogs or websites because they have a lot Anything that isn’t new is through, and that refning your approach as patterns and trends
of traffc or spam their pages with links to yours. goes for website content as well. SERP metrics develop, you’ll help ensure that you create
Link only to other authoritative blogs and websites use various criteria to gauge the quality of a progressive, solid online presence that’s
that offer value for your readers or whose readers web content based, in part, on freshness and sustainable over the long term. What are some
can gain something of value from you. value. Provide your public with well-written, things you’ve tried that work?

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