Page 43 - Payout Magazine Online Volume 10.02
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your site/s & “network” creation by following           Think of Google and other search engines
certain rules...                                    as good reporters, lawyers or criminal
                                                    investigators.
    If you’re going to create a network of
blogs and sites which link to each other for            One of the most important elements when
whatever reason, it’s best for your credibility     presenting a case or writing with journalistic
and your current and eventual links’ authority      integrity is corroboration from (provably)
to have different hosting solutions for each        independent sources.
part of that network. Or rather, different hosts.
Or different servers, even if they’re all at the        If one person claims someone else
same host.                                          said something, it’s just hearsay. If
                                                    three other people claim the same, that
    What’s more important for SEO than              becomes corroborating, though maybe still
having your own domain for your site or blog?       circumstantial, evidence. But if an actual
                                                    recording can confirm what these witnesses
    Having that domain on its own server.           claim, it becomes incriminating. Or, better to
                                                    say, accurate reporting.
    First come the host, then the domain, then
the site, then the blog, then the navigation            And this what you want your linking to be
menu, then the category, then the tag, then         - objectively and authoritatively confirmed
the link.                                           by the validity of a source unrelated to the
                                                    suspect - er, subject - in question. Unrelated
    At its most basic, this can be explained        to you & your site.
with the A-B linking tactic, which may have
once worked for traffic trading and fooling our         Stated simply, your site’s authority is
favorite search engines into giving sites kudos     validated by the fact another site has linked to
for linking out, but we all know what became        yours. You’re being used as a reference or a
of that.                                            source of validation of that site’s own claim/s.

    And if “we” don’t, let us just understand           Of course then there’s the question of
that your two sites linking to each other is        that and those sites’ own authority, but that’s
more or less the internet equivalent of a           a matter for another article entirely, so let’s
reach-around. Actually, no; it’s just jerking off.  ignore it for a the moment.
A reach-around would have more value.
                                                        So to sum up, if you have ideas and content
    So A-B linking became subsumed to A-B-C         that can justifiably hold up different sites and
linking, where B would be an interim, third-        blogs independently and you want to jump-
party indirect bridge to A and C, assuming “B”      start the whole SEO authority and link viability
is not registered or otherwise “owned” by the       thing with The Google and the bots and the
same entity as A or C.                              various other Google wannabes, make sure all
                                                    those URLs are hosted separately, distinctly,
    That is to say, if you registered those sites   and individually.
one-two-three after the other, created the
links soon thereafter, and happen to have               Oh, and registered separately, as well.
each of them on the same IP server, The             That’s right. The domain registration/s count,
Google knows...                                     here, too, so ensure you’re able to viably
                                                    use different names, addresses, and other
    And that, as they say, was not all. Because     contact infos for each or most of the domains.
of course if all three sites were sharing the       No privacy-protected or corporate identities
same server at the same host, they became           need apply. Be open. Be straightforward. Be
suspect, and so did all other sites with all that   legit.
data in common.
                                                        On the face of things...

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