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Reasons Why Google No Longer         to take action against a site (such as not
        Recommends Using Dynamic             crawling it).
        Rending For Google Search
                                             7.  Privacy:
        1.  User Awareness:
                                               Some websites have used Ajax to provide
           In the past, users weren’t very aware   a spammy experience for users. Since search
        of Ajax’s limitations. Since they trust Ajax   engines usually use JavaScript to crawl sites,
        technology, many users are not aware that   taking the site down is not an option. To take
        your site could be using it to slow down the
                                             the content out of Google Search, you would
        Google Search ranking. Today, more and more   have to block the site from being crawled in
        users are aware of this technological lag and
        how it affects search results.       the first place, which means there would be no
                                             way for Google Search users to find your site
        2.  Slow Loading Time:               or your content.
           Ajax is sometimes used to dynamically   8.  Security:
        load elements on a page instead of waiting
        for all content to load simultaneously. We   Ajax takes longer to load, and attackers
        encourage you to remove all JavaScript code   can compromise some sites due to JavaScript
                                             code running on secure servers. Since
        from your pages and any external files linked
        to your web pages to significantly speed up   JavaScript is used to access resources on
        the page load time.                  the site and perform other tasks, the server
                                             is targeted to gather information (even if the
        3.  Reduced Viewability:             content itself is not viewed).
           One use of the Ajax technology is hiding   9.  Site Speed:
        the content until it is fully loaded. But this type
        of usage hides part of your Google Search   A fast site has better overall performance
        indexable content. It can reduce the odds that   for users, and users will have a better search
        Google will crawl your site and improve your   experience if your website loads quickly. It
        rankings.                            also affects SEO since you’ll have a more
                                             noticeable impact on Google Search results.
        4.  Screen Size Limitations:
                                               It has become a vital part of the Web
           Ajax is used to load nonvisible content as
        people scroll down or click on an image within   development tool kit and is an excellent way
                                             to make websites load more quickly. However,
        a page. But this loading isn’t compatible with   AJAX applications have shortfalls that are
        how screen sizes change for various devices
        and platforms.                       detrimental to website traffic and search
                                             engine rankings. As this technology continues
        5.  Reduced Overall Page Load Time:  to evolve, it will be necessary for SEO
                                             developers and designers to pay attention to
           Since Ajax uses JavaScript, it can hurt   the possible implications of AJAX delivery on
        overall page load time. Since many people turn   their SEO efforts. By paying closer attention
        off JavaScript when they use Google Search,   and working with their development teams,
        ensuring that your site loads in the fastest   they can ensure that their websites deliver
        time are essential to your rankings in Google.  an optimal user experience while maintaining
                                             their search engine rankings.SEO (Search
        6.  SEO:                             Engine Optimization) has been around for
           Many SEO teams think they can use Ajax   years, and it’s finally getting more attention
        to provide a better SEO experience for users   from people that want to get their websites
        by allowing them to see more content and   ranked higher in search engines like Google
        interact with your site more easily. However,   and Bing, who are trying to get better search
        using Ajax technology on your website will   results for their visitors. SEO has become an
        lower your rankings because it will slow   essential part of online marketing for small
        down the search results page, and security   companies, startups, and entrepreneurs trying
        concerns could cause search engine robots   to succeed online with their websites.


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