Page 38 - Pom-Volume-13-1
P. 38

is a powerful   indexing. The foremost among them is an   crawlers can handle, you may need to
        GOOGLE search engine                 individual who just recently created a website.   generate a sitemap for your website.
        that allows you to search for information on   Website owners who have decided to perform
        the internet. It has indexed over five billion   a relatively huge change are also likely to   2.  Troubleshoot Indexation Problems
        web pages and is updates by crawling the   be greatly concerned with having their site
        web every few hours. The pages it indexes are   indexed. The third group of individuals is those   Google offers you several services.
        all submitted by webmasters.         who have had their website up for a long time   Some are Google Webmaster Tools, Google
                                             and wish to make some changes. Having your   Adwords, and Insights. Use these to monitor
           Google crawls your pages, categorizing   site indexed by Google is quite simple, but it   the progress of your website. Google
        them and allowing you to submit your website   requires some patience.    Webmaster Tools allow you to monitor crawl
        to the index. The categories are referred to as                           errors and other problems. Google Insights
        ‘Categories.’ If you have any images on your   Steps to Getting Your Site   will enable you to monitor your traffic in
        site, Google will also crawl them for indexing.
                                             Recrawled                            terms of demographic data. This can be very
                                                                                  useful when you are modifying content on
           Google re-crawls your site and updates the   1.  Recognize the Limitations
        index with new or updated data. Sometimes                                 your website. Google Adwords allows you to
        you can request a manual update by re-  The most crucial step in the process is   advertise your website. You can use these
        indexing your site.                  recognizing the limitations of Google’s web   services to troubleshoot indexing problems.
                                             crawlers. These are very useful and can index   When troubleshooting for difficulties, you
           Google indexes over a billion web pages.   many pages, but they need some help.   should remember to:
        Google can’t index every page on the internet.
        It does so by using web crawlers designed   Google also does some pre-crawling. It   a)  Check for a Robots.txt Block
        to search and index the code of web pages.   sees the website you have built and then   A problem with your robots.txt file is among
        Getting indexed by Google is among the first   prepares strategies for crawling it. It also has   the most common errors you will encounter. It
        steps in growing a website. Three categories   a limit on the amount of data it can index. If   is the most common error in that Google tries
        of individuals will likely be concerned with   your site contains more content than Google’s   to index your web pages but cannot do so.


        38 PAYOUTMAGAZINE
   33   34   35   36   37   38   39   40   41   42   43