Page 18 - Payout Magazine Online Volume 8.6

Linkedin for Business:

How Best to Utilize It

s a business owner or entrepreneur, about how you can help improve their lives
ayou’re committed to learning everything or solve their problems. Your business page
you can about improving your business. With should speak to these issues. How does your
all of the platforms and tools out there, though, business help other people? What are you
it’s not always easy to know how to focus on doing that your competitors aren’t doing?
each one. In this article, you’ll learn how to use
LinkedIn to optimize your business.
optimize your profile and page
sEo.
update your personal Linkedin
profile. Your profile and business page should
have plenty of SEO, which will help people
Even if you have a business page on find you when they search on LinkedIn or
LinkedIn, a good place to start is with your Google. Make sure to put SEO keywords in
own LinkedIn profile. Your customers want your headline, anchor text, summary and job
to know that there’s an actual person behind descriptions. Think of your profiles as SEO
their brand, and when they go to your profile ad campaigns and optimize them the way
to see who runs the company, you need to you would if you were actually running ads to
have a complete profile ready. Your profile promote them.
(and the profiles of your employees) should
show achievements, skills and work samples Encourage people to follow your
that help you stand out from your competitors.
page.

While you can connect with people on
Create a business page that solves
problems. LinkedIn, a lot of your work can also be
done off LinkedIn. It’s important to always be
Your business page shouldn’t be full of directing people to your LinkedIn page and
industry speak. Customers don’t care how encouraging them to follow you. Once you’ve
you do what you do as much as they care connected with your friends, employees and

18 PayOutMagazine