Page 30 - Payout Adult Industry Magazine Volume 6.5
P. 30
ocial media marketing is taking over the 1. Use Hash Tags 2. Host a Takeover
Sbusiness world. First it was Facebook, then
Hash tags are those little number signs that Hosting a takeover is a rather new approach
Twitter, Pinterest, and now Instagram. Talk to
to getting wide exposure on Instagram. Every
any business who does their advertising on any have words after them. Just about everyone
business has a specifc space that they market
of these outlets and they will all tell you the uses those hash tags with cute little phrases.
within the social media community. Connecting
same; their main objective is to get as many For the business, these hash tags can increase
with other members is easy when you host a
followers as possible. The bigger the audience your exposure and be more engaging for the
takeover. You need to invite key players to make
is the bigger the potential for the company to
audience you already have. You do not want this happen. First, you need the following:
get their message out there. The number of
to abuse the use of hash tags, so you need to
followers that a person has is referred to as
make sure that you are specifc when using Infuencer
their community. These are the people that are
them. You must also cater the hash tags to the
following the brand and seeing their posts. Employee
media channel you are using, as different rules
Ambassador
The number of followers on Instagram is apply for different social media outlets. Try to
refective of one’s success in their efforts. stick to hash tags that are unbranded and are This will be your active group that will take
The better the posts and pictures, the more over your feed on Instagram for one day. A
not too long or too intellectual. Additionally,
followers a business will get. It is also a nice takeover has helped many businesses achieve
remember that generic tags like #health really
way to know that the things being posted are their goal on Instagram, and it also helps to
have no purpose. Try using something like
resonating well with the audience. So if your boost the audience’s engagement. If you
#Yourhealthcounts. By being original, you will
company needs some help boosting your want more Instagram followers and to build
Instagram followers, here are some tried and get more exposure. Above all else, do not hash an authentic voice, then you need to host a
true ways to increase your audience. tag every post! takeover.
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