Page 50 - index

If you love your business, you will have in your industry as they see the value of the
plenty to say about it, and your passion will information you provide and the passion you
be refected in your content. Search engines have for your products. Your blog can give you
no longer look for mindless, robotic content credibility within your niche as people begin to
and endless keywords. Today’s search engine
think of you as a “go-to” resource when they
algorithms are always looking for new ways to
have a question about your industry. Increased
index and promote human passion and human
credibility can lead to a higher rate of customer
interest, and your blog can be a great way to
conversion and a greater share of the Internet
tap into that.
market for your business.
2. Customer Connections
4. Brand Connections
Your business blog can be a great way to
answer your customers’ questions and connect As the importance of branding grows more
directly with the visitors to your site. Allowing and more crucial to running a successful
feedback, social media sharing, and comments business, having a blog to connect people to
can get customers and potential customers your brand also grows more and more crucial.
involved with your business and your products. You can use your blog to demonstrate a more
Additionally, reviewing your feedback and personal and intimate side to your brand and
replying to comments from your visitors is
attract readers and customers who enjoy a
a great way to get some buzz going about
personal touch. There’s no better way to show
your business. Your blog can help you start
your potential customers that you’re not just
conversations about your business, establish
another faceless corporate stooge than by
rapport with your customers, and who knows,
projecting a friendly, conversational tone in
maybe you’ll even create something viral and
break the Internet. your blog posts.
Even if you don’t break the Internet, having a Real people don’t just want mechanized
business blog will help you to gain important marketing techniques, they also crave
insight about what interests your visitors, personality. You can show off your personality
about your customers’ needs and wants, and and your personal vision in your posts
about what potential future customers may be and articles. Adding a bit of your personal
looking for. As you build a rapport with your enthusiasm to your business blog can give your
website’s audience, their trust level in your
visitors a sense of who you really are and what
business, and products will grow. Creating
values your business stands for.
a business blog is a great frst step toward
creating a connection as well as a lasting
5. Sharing Opportunities
relationship with your online customers.
Every time you write about something
3. Industry Leader Status interesting on your blog, you can give your
A good business blog that provides interesting readers the chance to share your words with
and valuable information in your business and their friends and contacts. It won’t just be your
product niche can help to give you status within words they’re sharing, however, it will be a
your industry, as a leader. A business no longer link back to your business and an opportunity
has to be an industry giant for others to look to to connect with even more new potential
them for support, information, and leadership. customers.
Your business blog can be a great way to show
others within your industry that you know what Using a blog to promote your company gives
you’re talking about and that you’re passionate
people frequent, exciting chances to share
about what you do.
your website, and therefore your company
and products, with their friends. Whether they
You are an expert on your business, and you
tweet about something you wrote, link to one
can use your blog to provide expert information
of your articles on their own website, pass on
about your industry and draw people to you
as a valuable and even indispensable source. an interesting post to someone they know who
Setting up a blog on your website can not only would love it, or share your site on other social
establish trust with your potential customers media, blogging promotes sharing, and sharing
but also build clout among other providers is free marketing for your business.

50 PAYOUTMAGAZINE Sponsored by