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The Significance

of Blogging in

Internet Marketing

hether you’re the manager of a small business or blogs anywhere in the spectrum from generally useful to
Wthe CEO of a giant conglomerate, you are probably absolutely critical to their Internet marketing.
well aware of the importance of Internet marketing and
sales. What you might not be aware of, however, is the Here are a few examples of benefts you can gain by
signifcance of blogging on the Internet marketplace. starting a business blog.

You might be familiar with blogs as the ravings of 1. Search Engine rankings
fringe activist groups or the new way moms share Although the days of mindless keyword stuffng to
recipes, but blogs can also be a great way to promote attract search engine optimization may be behind us,
your business online, increase your website’s traffc, intelligence and useful discourse on interesting subjects
and breathe life into your Internet marketing. It is also will never be a thing of the past. Search engines will
relatively inexpensive and is more than worth the effort. always be attracted to websites with frequent fresh
content, and your business blog can be a great way to
A 2012 inbound marketing study by Hubspot found get you ranked higher in search results concerning your
that nearly 60% of businesses who use a blog to promote products. Consistent blogging gives Google, Yahoo!,
their company have acquired new and previously and other major search engines new content to feed on
unaffliated customers directly from their blog. A further and index, and a light smattering of relevant keywords
81% of those businesses are happy with their blogging in the articles on your blog will boost your visibility
efforts, the majority of which describe their business levels in those search engines’ results pages.

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