Page 11 - index

2. Guest Posting for Links site appears on the frst couple of pages (even
Having guest posts are great, and if they link better if it is one of the frst links on there). So
back to your site, that is even better. However, if you want to have this type of result, you need
if it is a low quality link that is simply for the to make sure your keywords, meta descriptions,
purpose of brining in traffc, that is another big and content all tie in together.
mistake that can be made. Google will punish
those with low quality links, and thus send the 4. Cost
pages to the search results dungeon. When it comes to marketing, cost always
becomes an issue. However, when you
3. Too Many Outbound Links optimize your website for Google, you are
Having too many outbound links is also a doing something that is not only extremely
rank killer. That is because if Google sees a site cost effective, but also has a good return on
doing something like that, they view the page investment (ROI). The reason it is so cost-
as a link factory whose only purpose is to make effective is because instead of doing outbound
money off of the links, or that they are paid marketing such as cold-calling or e-mail
directory. blasts, you are setting up your site to actually
target users who want to look for you. They are
already on the ‘Net looking for a service like
Benefts of Google Optimization yours, so why not use keywords and content
for Marketing that help bring them in? This keeps you from

having to search for the right demographic,
Some of the added benefts of optimizing
since they are already there looking for you.
your site for Google include the following:
5. Competitive Edge
1. Brand recognition
Another reason that Google Optimization
The higher your page ranks on Google,
as a great marketing tool is that it helps you
the more exposure you will receive for your
gain a competitive edge over other businesses
brand. Plus, since people search for services
that may not have realized their website needs
and products by keywords, they will begin to
some work. Getting your site SEO ready helps
associate your brand with certain keywords.
bring you to forefront, placing you ahead of
This also helps build trust and good reputation,
any others who may think all they need to do
which then leads to customer recognition
is have a site up. Being optimized places you
and loyalty. After all, companies that land
ahead of the game, and increases the chance
on the frst page are often seen as the most
of a potential customer fnding your name frst,
prominent and trustworthy out there. That kind
then possibly passing your information along
of recognition also spreads through word of
to someone else who needs it.
mouth, which will defnitely bring more traffc
to your site. 6. reach New Markets
Getting your website optimized for Google
2. Usability also helps you discover new markets to explore.
One of the most frustrating things a website
This not only goes for the web, but for other
can do is make the user experience hard on avenues such as mobile and social media. For
its potential clients. However, when you begin example, if someone fnds your content, then
optimizing your site for Google, you will start shares it on Facebook, Twitter, Instagram, or
incorporating practices that help make the user the many others out there, your business has
experience a lot nicer for everyone. It will also then reached new locations and markets that
make it easier for Google to crawl your site and you may not have considered before.
index your pages in their results. So not only is
the user fnding you, but so is Google, which Being placed high on Google has many
will help take you far up the rankings. marketing benefts, and can bring new
customers to your site. However, in order to
3. Traffc land at the top, you need to make sure you
It should go without saying that one of the optimize your site with quality content and
most benefcial results of optimizing your keywords, and not make some of the mistakes
site for Google is that you will defnitely have that will send your ranking to the very last
increased traffc. That is especially true if your page.

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