Page 46 - Payout Magazine Online Vol. 10.03 - XBiz LA Photos! Bruce Friedman Innerview! Articles & More!

WHAT WE

LEARNED

FROM A

DIGITAL

TRADE

SHOW

DURING

COVID-19

by Thomas Skavhellen most countries, the world all of a sudden had a lot of Internet users with
PR & Marketing AWSummit a lot of time on their hands. This meant there was still a big demand for
a summit or a meetup, for making new connections and to maintain &
fter March 13th, most European countries went on lockdown, with strengthen existing business relationships.
Athe United States closing their borders for European travelers
a short time after. It was clear it would be very difficult to organize So we decided to put together something easy and small for people
AWSummit for the industry in the near future. to come together. If we just managed to gather 50-60 attendees, it
would be great. We wanted it to be a virtual meetup and, after some
After postponing AWSummit until August 2020, we started trying research, we found software to handle the job. AWMeetup was born.
to think of ways we could still bring the industry together during these
new and hard times. From the beginning, though, we had an issue with setting a value
on sponsor packages for a virtual event like this. Everything needs to
Online, the industry was still going very strong, we heard from be experienced at least once to see if it’s worth your time and money.
companies that were able to turn around very fast. With a lockdown in Most people have been to a trade show or a summit, travels and hotels,

46 PAYOUTMAGAZINE