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Writing

Guidelines

brand is a product type; it’s how 1. Make Your Brand a Consistent 2. Come up With a Great Brand
A you want your company to be seen. Experience Story
Discovery is the key to success, so you
Your account can be found in every aspect
need to know who your customers are. This Your brand is one of the things that your
of your business, from the products you offer
will help you create tactics, messages, and customers see, hear, and experience when to your marketing strategies. You have to
targets. Your brand guidelines must be as they interact with your company. You want come up with and share a fantastic brand
formalized as possible so it’s easy for others to ensure that your brand is a consistent story. People want to know what makes your
company unique, which is why you need to tell
to understand. Also, ensure that you cover experience across all messaging, logos, and
a story about your company. The better you
every aspect of your company’s operations, marketing materials; that it is a seamless
can tell that story, the more deeply people will
from its mission statement to its values and experience for them. Your customer will get involved with your brand. You can flesh
goals. If anything unique about your company always know who you are, and you want that out this story by pointing it at a high level, but
writing it down in a document anyone can
should be added to your brand guidelines, to be as consistent as possible. It has to be
read and understand is key. Your brand story
it needs to be made clear in this section. consistent in all aspects of your business to
should be shared via all media or channels as
Identifying where you want your brand name ensure that the message you are sending is often as possible.
to go is one of the main parts of crafting a the message they are receiving. Your brand
3. Define Your Brand Voice
brand guidelines page. You can have many should be so well known that people should
goals with your company, but make sure it fits easily recognize it. They need to know what it People want to trust what they see and
your mission statement and vision. stands for and where it’s going. hear when interacting with your company.

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