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2. It’s easier to use the last updated date                                                                                                        are plugins available that can handle it �or





                                                                                                                                                                                                                                                                                                                                    you.




                                                                                                                                                                                           I� you are creating a list o� resources and





                                                                                                                                                                                 linking to them , using the ‘last updated date                                                                                                     5. Numerical Di��erence




                                                                                                                                                                                 is m uch easier because you don’t have to





                                                                                                                                                                                 change it as o ten as the ‘published’ dates. I                                                                                                               I� you w ant to display the num erical





                                                                                                                                                                                 you w ant to link to a tw o-year-old post w ith                                                                                                    di��erence betw een tw o dates, you w ill





                                                                                                                                                                                 the last updated date �ive years ago, it w ill                                                                                                     have to �orm at them as YYYY-M M -D D, as




                                                                                                                                                                                 be challenging to use the published date.                                                                                                          that is the  orm at used  or ‘last updated’ on





                                                                                                                                                                                 You w ill have to add the publication date and                                                                                                     W ordPress. By de�ault, W ordPress show s the



                                                                                                                                                                                                                                                                                                                                    date in this w ay: 2013-06-12, and i� you need
                                                                                                                                                                                 then change the ‘last updated date in your



                                                                                                                                                                                                                                                                                                                                    a date di��erence like 19 days ago, then you
                                                                                                                                                                                 link i� you w ant to link to it. It w ill becom e too



                                                                                                                                                                                                                                                                                                                                    w ould use the �orm atted date: [2013-06-12
                                                                                                                                                                                 challenging to create lists because this is a



                                                                                                                                                                                                                                                                                                                                    19d].
                                                                                                                                                                                 tw o-step process that has to be done every





                                                                                                                                                                                 tim e you w ish to update your article.


                                                                                                                                                                                                                                                                                                                                    6. The di��erence between the published




                                                                                                                                                                                                                                                                                                                                              and last updated being close
                                                                                                                                                                                 3. The published date is o�ten more





                                                                                                                                                                                           important


                                                                                                                                                                                                                                                                                                                                              I� you publish posts on your blog site




                                                                                                                                                                                                                                                                                                                                    regularly, then you should update the

                                                                                                                                                                                           As m entioned above, blog posts are


                                                                                                                                                                                                                                                                                                                                    publishing date on your blog and put it as the

                                                                                                                                                                                 usually seen by G oogle as show ing up on the


                                                                                                                                                                                                                                                                                                                                    date m entioned above. I� you w ant to m ake a
                                                                                                                                                                                 last published dates rather than only being


                                                                                                                                                                                                                                                                                                                                    page that show s the last updated date, then

                                                                                                                                                                                 updated w ith new in�orm ation, like in exam ple


                                                                                                                                                                                                                                                                                                                                    change it  rom ‘published’ to ‘last updated

                                                                                                                                                                                 one. There are also new s item s printed and

                                                                                                                                                                                                                                                                                                                                    and you’ll see that it’s the sam e date. The

                                                                                                                                                                                 considered ‘new s’  or a certain period. The


                                                                                                                                                                                                                                                                                                                                    di  erence is slight, but it’s som ething to be

                                                                                                                                                                                 item s becom e older and older as the date


                                                                                                                                                                                                                                                                                                                                    aw are o  i  you’re using dated pages  or other

                                                                                                                                                                                 goes by, but the date w hen they w ere �irst

                                                                                                                                                                                                                                                                                                                                    purposes.


                                                                                                                                                                                 published still im pacts their SEO value.







                                                                                                                                                                                                                                                                                                                                    7. Di��erences in WordPress blogs

                                                                                                                                                                                           Som e sites w ill have ‘new s’ categories





                                                                                                                                                                                 and use keyw ords in the titles to get better
                                                                                                                                                                                                                                                                                                                                              I� you have a W ordPress blog, then each



                                                                                                                                                                                 rankings in G oogle, so using the last updated
                                                                                                                                                                                                                                                                                                                                    tim e you add a new post, the last updated



                                                                                                                                                                                 dates could rem ove this type o� article �rom
                                                                                                                                                                                                                                                                                                                                    date w ill change to today’s date and w ill


                                                                                                                                                                                 the search engines because it’s no longer
                                                                                                                                                                                                                                                                                                                                    change w henever you update the post. It



                                                                                                                                                                                 relevant. Published dates help G oogle
                                                                                                                                                                                                                                                                                                                                    m akes it m ore challenging to link to a previous



                                                                                                                                                                                 determ ine w hat is current new s and w hat
                                                                                                                                                                                                                                                                                                                                    post i� you w ant to show the publication date


                                                                                                                                                                                 isn’t.
                                                                                                                                                                                                                                                                                                                                    because each tim e an updated version is





                                                                                                                                                                                                                                                                                                                                    published w ith a di��erent title or other details,


                                                                                                                                                                                 4. Updated
                                                                                                                                                                                                                                                                                                                                    the last update date updates again.









                                                                                                                                                                                           I� you w ant to use a published date, you
                                                                                                                                                                                                                                                                                                                                              W hen you have w eb pages w ith dates,



                                                                                                                                                                                 need to add the update keyw ord so that
                                                                                                                                                                                                                                                                                                                                    it can be not easy to m easure their SEO



                                                                                                                                                                                 G oogle know s w hen you last updated the
                                                                                                                                                                                                                                                                                                                                    value and understand how they w ill appear



                                                                                                                                                                                 article. I  you don’t do this but use published
                                                                                                                                                                                                                                                                                                                                    to G oogle. The published date is m ore



                                                                                                                                                                                 or updated, then G oogle cannot understand
                                                                                                                                                                                                                                                                                                                                    im portant, but the last updated date w ill




                                                                                                                                                                                 how recently hum ans updated or edited the                                                                                                         appear in search engines and get picked up i�




                                                                                                                                                                                 report. You should also use a �uture date as                                                                                                       you link it.





                                                                                                                                                                                 the last updated date (even i  it’s really in the





                                                                                                                                                                                 past at the tim e o� publishing), as G oogle                                                                                                                 It should be possible to keep them





                                                                                                                                                                                 w ill usually �ollow that. Adding and changing                                                                                                     di��erent and use them �or other purposes




                                                                                                                                                                                 these dates can becom e com plicated w ith                                                                                                         (published vs. last updated) even i� you use





                                                                                                                                                                                 W ordPress blogs and RSS �eeds, but there                                                                                                          one o� the W ordPress plugins �rom this list.















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