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likely to respond quickly to any problem s that the essential parts o� keeping your site up and publishing it live, and test it at least once a
arise �rom a m aintenance plan. running. w eek. This w ill m ake your site m ore user-
�riendly, m ore accessible to update, and m ore
3. To Maintain a Great User Experience 2. Updates to Code secure.
A regularly updated and m aintained Updates can be anything �rom a new 7. Declutter Your Site Regularly
site can have a better user experience. A version o� W ordPress to m ore m inor changes
responsive design w ill also be easier to like a sm all change to a C SS �ile. It can also be M any w ebsites get cluttered very quickly.
m aintain. It’s m uch m ore challenging to som ething as sim ple as a new �ont. Updates I� a content audit is conducted regularly,
m anage pages designed �or one screen to code w ill help keep your w ebsite up-to- valuable in orm ation can be lost. It’s essential
size and one brow ser than to cope w ith date and secure. C ode updates are essential to keep track o� your w ebsite m aintenance
a responsive design. Users w ill �requent because i� your code is a bit older than the and ensure that your site doesn’t get too
your site i� it is easy to use. A terrible user required standard, you m ay �ace security
cluttered or m essy.
experience w ill cause potential custom ers problem s.
to leave your site. M ost users are prim arily 8. Create an Organic Content Strategy
concerned w ith aesthetics than usability, but 3. Properly De�ined Site Tasks
superb usability is a m ust i� a w ebsite is ever A content strategy is an essential part o�
going to be visited. A m aintenance plan should include all the any m aintenance plan. Your content strategy
basic tasks that need to be done. Tasks like
should be w ritten dow n on paper and �igured
And even though it sounds like com m on checking em ail, creating a sitem ap, testing
out be ore you begin your site’s m aintenance.
sense, there are w ays that you can m ake your links, and m ore. In addition to this, it should
A content strategy w ill include a calendar.
site m ore user-�riendly w ithout having to pay include com m on problem s that m ay arise and
This w ill help you stay on track during your
�or another developer or outsourced service. how to �ix them . Tasks should be entered into
w ebsite’s m aintenance.
the m aintenance plan to prevent them �rom
4. Improving the Sites SEO Ranking being m issed.
9. Don’t Forget to Update Your About Page
and Contact In�ormation
W hile it’s true that a w ebsite w on’t 4. Content Audits
be penalized �or not having an updated
It’s easy to orget to update your about
m aintenance plan, it’s also true that a site w ith A content audit is a great w ay to stay on
page or contact in�orm ation. This can m ake or
one w ill have a higher ranking. A m aintenance top o� stale or outdated content. Stripping
break a site’s success. M ake sure to update
plan ensures that you stay on top o� your old, outdated content is a straight�orw ard
your about page and contact in�o regularly.
link and content changes. This is especially w ay to establish a higher level o� consistency
This w ill be very bene�icial w hen answ ering
im portant �or building links on the internet. and pro�essionalism on your site. O ld content
custom er questions, support tickets, and
and stale content are problem s that need to
m ore.
5. A Maintenance Plan Will Boost Your be addressed. The best w ay to handle this is
Sales to have a regular site audit and rem ove the
10. Create an SEO Maintenance Plan
content. C ontent audits are a great w ay to
A m aintenance plan can boost sales keep your site up-to-date, prevent errors, and
C reating an SEO m aintenance plan is
by ensuring you stay on top o� your online boost your conversion rate.
essential to any w ebsite m aintenance plan. It
m arketing strategy. You’ll be m ore likely to
should be updated m onthly and include how
succeed i you con irm that you’re staying on 5. Regularly Back Up Your Content
o�ten your keyw ords should be checked, how
top o your w ebsite’s m aintenance.
A regular backup is a m ust �or any o�ten you should change your content, and
W ordPress site used �or business purposes. m ore.
The Crucial Elements o� a Website
The m ost im portant content you need to back
Maintenance Plan
up is your w ebsite’s code, including its data, 11. Update Your Link Structure
1. Security Updates content, and them es. It w ill also be a good
I you’re unsure o how to update your
idea to include your backup �iles.
As stated previously, a w ebsite cannot link structure, ask a �riend or use a service. I�
be as secure as it needs to be i� a security 6. Test Your Site Regularly you decide to do it yoursel�, update your link
patch needs to be applied. For this reason, structure in the sam e �orm at and �requency
you m ust keep up w ith all o� the latest security A test is am ong the m ost crucial parts as the other tasks prescribed in your
updates that are available. Security is one o� o� a m aintenance plan. Test your site be�ore m aintenance plan.
PAYOUTMAGAZINE 51
