Page 12 - Payout Magazine Online Volume 9.6
P. 12

Explosive Ways to
Turbo Boost Your Sales

There are many creative ways that can be              partner with popular athletes, actors, or content  �	 Real Life Demonstration
     utilized in order to turbo boost your website    creators in order to have them advertise it for
sales. These options range from cheap targeted        you. This is one of the most common ways to            There are conventions for products in just
advertising to email lists that work with affiliated  turbo boost your sales. Finding a YouTube          about every industry. For example, E3 is a
marketers in order to spread the word about           Content Creator, or Twitch Streamer that           gaming convention in Los Angeles that takes
your website and products for sale. There are         matches your criteria can be a great to start a    place annually where independent developers
many more options to consider when looking to         sponsorship partnership for your products.         can bring their game and present it to a world
increase sales, and they will be explored in this                                                        of gamers. Usually developers offer a demo
marketing guide.                                          Usually content creators have flat             version of their game or product in exchange
                                                      sponsorship rates that they are willing to         for publicity to customers that are targeted
    Before we jump into the core contents of this     accept in exchange for product placement or        and potential buyers of their product. While
tutorial, it is important to remember that the goal   a commercial during their videos or streams. If    the video game is very different than most
is to connect customers with the products they        you are interested in a more personal approach,    industries, there are local conventions where
are looking for. A simple advertising campaign        you could always reach out and see if they’d be    you can demonstrate your products and
may bring hundreds or even thousands of               willing to show off your products in some sort of  probably receive a major boost in sales quickly
new visitors to your store, but if they are not       different way.                                     there-after.
‘targeted’, the effect of bringing them to the
store in the first place is useless. There has to         This is extremely effective because the            This may not be the best option for your
be a demand for the products that are being           viewers are already familiar with the content      needs, but it certainly remains viable. The
sold, and finding the correct audience for those      creator, and by hearing the endorsement about      biggest setback is that there are usually
products is more important than finding random        your products from them, it makes it that much     competitor products also right there, which can
people through advertising campaigns and              more likely that they will come and try out your   be a difficult hurdle to get past when having to
bringing them to the store instead.                   product. This is no different than an athlete      convince customers that your product booth is
                                                      wearing a specific type of clothing to meet a      more impressive than the one across the room.
Marketing Guide                                       sponsorship requirement. The only different is
                                                      that you are having your products placed on        �	 Combined Tactics
�	 Targeted Advertising                               a pre-built digital platform that has an existing
                                                      audience.                                              Using a combination of creative methods is
    One way to turbo boost your sales is to invest                                                       probably more effective than just selecting one
in targeted advertising services like Facebooks           Affiliate marketers and email lists are also   particular option. You can choose any one of the
Ads or Google Ad Sense. These services are            similar to this type of advertising. The way that  advertising tactics, or you could choose more
optimized for finding customers that match your       this works is that you reach out to an affiliate   than one. You could also use these tactics and
desired specifications and characteristics. For a     marketer and offer them a small percentage of      create some of your very own. Social media is
small price, you can immediately begin targeting      commission in exchange for them to promote         an extremely powerful tool, and spreading the
audiences in order to try and enhance your            your products in an email. For every sale that     word about products is just one of the everyday
sales. Advertising is a great way to boost your       is generated from that email, they receive a       tasks that companies look for on social media
sales in quick fashion, but you will have to be       percentage of the final net sale price. This       sites like Facebook, Twitter, and Instagram.
willing to invest some cash in order to do it.        is becoming more and more common, as               While these platforms may not directly seem like
                                                      marketers look for new ways to boost their         they are purposed for advertising, companies
�	 Email Lists and Affiliate Marketing                product sales.                                     can thrive when groups of people communicate
    Partnerships                                                                                         about trending products or websites.

    Another common way that websites and
distributors boost their product sales is to

12 PayOutMagazine
   7   8   9   10   11   12   13   14   15   16   17