Page 50 - Payout Magazine Online Volume 9.1

How to For the last few years, Google has been on
Convert Your a quest to create a more secure internet.
Up until 2018, Google gave secured websites,
HTTP Site to those using encryption and authentication
HTTPS and protocols to ensure the confidentiality of
Why You web transactions, a slight boost in its ranking
Should algorithm. It was meant to be an incentive for
businesses and website owners to secure
their sites and be compliant in Google’s
mission.

In 2018, Google announced with the
release of Chrome 68 that, for the first time,
all sites not migrated to HTTPS would be
clearly marked as “not secure.”

What’s HTTPS?

The protocol used to send data between
your web browser and a given website you
establish a connection with is Hyper Text
Transfer Protocol (HTTP). HTTPS is the
secure version, the S signifying secure. The
HTTPS version ensures all communications
between the website and your browser
are properly encrypted. It can be useful in
protecting confidential information, online
banking and purchasing transactions, and
more.

Why Do You Need HTTPS?

There are many benefits in securing
websites using HTTPS protocol. Google
is the world’s largest and most powerful
search engine. Making sure your websites
are secured ensures they have the best
positioning in Google’s search engine rankings
and for that search engine optimization (SEO)
benefit alone, it’s worth the effort.

While improved search engine rankings
bring more traffic and potential sales, more
important is the trust you instill in visitors and
customers in having a website they feel is safe
to interact with. The secure connection keeps
safe sensitive information like passwords,
credit card information, and more. Knowing
you care enough about your visitors and
customers to provide an additional layer of
security may be the reason they choose your
website over a competitor’s site.

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