Page 8 - Payout Magazine Online Volume 8.9

to building your brand

1. Be ready for commitment – this starts at the when it finally opened, people were waiting from your summits one, differentiate
-100 moment of creating your brand. Think in massive lines to see what the club was yourself from the tough business owner
of what your brand means, what it says, about. You can do the same thing: Even and help others, smile, be humble.
what you want people to take from it; make before starting your first day online, build
sure it’s in for the long way; Marry your your social media strategy; before opening 7. Design it your way! – Spending money when
brand as there’s no option for divorce ever. a cam studio, make sure you go to industry you’ve just started or when you don’t have
You see a lot of models that chose a weird events, be liked, make people want to work that much is a problem, I know. But if there’s
nickname as “Blonde Clit” or something like with you. something you shouldn’t be cheap at, it’s
that and after 5 months, they decided to design. I’m talking about your website,
dye their hair and think about specializing in 5. Be everywhere. I mean, EVERYWHERE: about your watermark, about logos and so
Fetish- it doesn’t make any sense. Instagram, Twitter, Facebook, Reddit, G+, on. Nowadays you don’t even have to spend
print photos of you and put them on cups that much on a webpage, there are so many
2. This is not a drill! - there’s no faking it. You (please don’t do that). I think you got the platforms that can take care of your design
can’t fake what you don’t know. Imagine you idea. Be visual. In a society that’s always on for you. All you need is a bunch of creativity
lie about knowing how to swim and you’re their phones and connected to everything, and some patience. Take your time, it’s like
just thrown in the ocean. With sharks. And make sure you’re everywhere. Around 2000 applying makeup: if you hurry you’ll mess it
stingrays. And the atomic bomb. You get something, in Romania, the company Dialog up and need to start again...and nobody got
the point. You can’t fake what you don’t rebranded itself as Orange and for a few time for that.
know and it’s not healthy to. Everyone will months that felt like years for me, because I
appreciate you asking for help, saying that want to know everything, you could only see 8. CONTENT! Branding is about content so
you don’t know. They will be happy to see commercials with a black background and make as much as you can. There are a lot of
you grow but they’ll be excited to see you orange letters saying “ORANGE”; nothing magazines in the industry that need content
to survive and when I’m saying that, I mean
fall if you enter this world saying that you’re else. It killed me and in the same time it articles. Send out PR’s, ask for interviews,
the best, but you have no idea what this created such a buzz since everywhere try to include your fans in it. You cannot
industry is about. you looked, you saw the strategy. You can expect anyone to know you or about you
do the same, having your name out there solely from your Twitter status.
3. Have a plan. – When you’re going into this before anyone knows what you do or where
and you want to actually have a career, have they can find you. 9. Be consistent in your delivery! From the
a profitable business, you need to have a logo to the nickname, to the message that
plan, a strategy around you or your product. 6. Sit down, be humble! – Try not to be you want to send, keep it consistent. The
Plan the PR, see into what magazines you obnoxious and full of yourself. Yes, you perception that your members are going
can put it in, reach out to people. Strategize, can do that even if you’re your own brand. to get from your brand will also shape their
strategize, strategize! There’s a difference between you and your perception about you. Don’t expect them
alter ego. Think Beyonce and Sasha Fierce. to be high quality if your logo is a 2 minute
4. Make some noise!!! One of the most Beyonce is a mother, business woman, Paint thing.
expensive clubs in London had an amazing good Christian and so on, humble and well
strategy befire they even opened the doors: spoken – Sasha Fierce appears only on 10. Don’t be a cunt! This is a rule for life. Be
Every week night, they blasted the music stage and kills it, no one can stay in front of good and kind and focused on what you’re
inside, turned on some lights and hired her, she rolls her eyes and she’s just an ass. doing, not on what others are doing. Build
2 bodyguards to stay in front of the club Sure, her shows are flawless, but can you yourself up without trying to tear anyone
and not let anyone in. Yes, you’ve read it imagine being friends with a woman that down.
right: nobody got in; the club was empty. acts like the whole world revolves around
This created such a fuss around the club her? Would you trust her with your secrets/
since everyone wanted to get in, wanted money/ anything? Nope. That’s the same
to see what it was about. And, of course, way here; Differentiate your online persona

8 PayOutMagazine