Page 10 - Payout Magazine Online Volume 8.9

Simple StepS sproduct. It’s easy to get ahead of yourself,
o you have an idea for a new service or

isn’t it? Right now, you could be thinking of
the recognition, sales, and success of your
to enSure the product launch. However, not all business
initiatives see success in the end -- a product
launch takes careful planning and a whole lot
of time. If you rush without having your ducks
SucceSS of a in a row, you’re essentially in line for some bad
news.

Another thing worth pointing out is,
Sex-inSpired startups that center on sex face several
challenges unlike any other niche. Mention
any business venture with the word ‘sex’ or
‘adult’ in it and some faces will likely turn a
Startup deep shade of red. But this titillating word of
adult industry has a ton of business potential,
admit or not.

For example, the adult entertainment
industry is one of the internet’s most profitable
markets, which is worth an estimated massive
$97 billion dollars, globally. Meanwhile, the
adult toys market has grown into a whopping
$15 billion industry and is expected to surpass
$50 billion by 2020.

So how do you go about preparing for your
launch? Below are some steps you should
take before the big day.

Prepare

The creation of your product was just the
beginning. You should also know who your
target audience is and its care-abouts. Who or
what is your target audience? If your answer
is ‚Äúeveryone,‚Äù then you’re facing an uphill
battle. The key is to narrow your options down
by getting to know buyer personas.

Buyer personas will serve as your guide to
figure out your ideal customers. You get this
data in accordance with the online behavior
of the many customer demographics. Along
with your educated speculation, you should
be able to establish your target audience’s
concerns, motivations, and personal histories.

Once you establish these pesonas,
you can now easily design your marketing
strategies and customize them in a way that
your target market will find appealing. This will
make a significant impact on your potential
customers.

10 PayOutMagazine