Page 37 - Payout Magazine Online Volume 8.7

use youtube cards. viewer is done seeing one video, the next
one in the playlist will automatically play, and
YouTube cards are small boxes that show they’ll see the same CTAs again, which can
up on your video at predetermined parts of the urge them to convert. A lot of people have to
video. It gives viewers a new way to interact see the same CTA several times before they
with your content. You can put a call-to-action actually take action. Plus, ushering the viewer
and link in the card to encourage the viewer to your next video keeps them engaging with
to click. Cards were specifically developed your content for longer, which is good for your
for mobile, making them responsive on any stats and can turn them into a regular fan.
device.
respond to the comments on your
When you opt to add a card to a portion of
your video, a teaser will pop up in the upper videos.
right corner for five seconds. When the viewer If a viewer has a question, comment or
taps the teaser, the card shows up. If the user concern, they’re more likely to leave it in
doesn’t click the teaser, it will turn into an “I” the comments section than to send you
icon that the user can click if they decide to. a message directly. You should always be
monitoring the comments so that you can deal
Let’s say you have a YouTube video that with issues or chat with viewers personally.
promotes one of your products. During the The more you do this, the more trust you’ll
video, you mention a free download that you build with your audience, which means they’ll
offer that will be of use to people who are be more likely to signup for your newsletter
interested in your product. You can create (and subscribe to your channel). You can also
a card that will send people directly to the take the opportunity to direct people to your
landing page with that download. landing pages, blog posts or website pages,
so long as what they’ll find there will be truly
It’s a good idea to use no more than three helpful – don’t do this solely for the sake of
cards per video, and to space them out so that promotion.
the viewer doesn’t get annoyed or distracted.
find influencers to partner with.
use end screens to promote your When you have an influencer touting your
landing pages.
videos or channel, you can increase visibility,
An end screen is the screen that shows as well as trust in your brand. It’s best to find
up at the end of your video. It gives you the influencers in your niche. Even if you land a
chance to add a CTA at the end of your celebrity who is happy to share your content,
video. Viewers can watch related videos, it won’t carry much weight if that celebrity
click through to your other channels or be isn’t actually in your niche. Fewer followers
directed to a landing page. You may also want in your field are better than more followers
to direct viewers to a custom playlist or to the outside of your field. Even micro-influencers
subscribe button for your channel. (people with approximately 10,000 followers)
are worthwhile, because they have a very
Since you have the option to direct people engaged audience that trusts and respects
to actual links, this is a good opportunity to them.
share a link to one of your landing pages,
ideally one that complements the content in one last thought.
the video. For example, if your video explains
how to setup a LinkedIn business page, you YouTube is commonly overlooked for lead
can direct people to your free, downloadable generation. However, if you have a YouTube
checklist. channel, it can be a powerful platform for
getting more leads. Experiment with these
methods to determine which ones work best
Create playlists with organized for you.
content.
It’s a good idea to organize your content
into playlists based on the CTA in the cards
and on the end screen. That way, when a

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