Page 36 - Payout Magazine Online Volume 8.7

Generating

Leads and

Building Your

Brand Using

YouTube

f you have a YouTube channel, you’re they end up on will actually convert them into optimize search marketing.
Iprobably wondering how you can use it to a mailing list subscriber. You want to create
get more leads. While PPC campaigns on landing pages that will encourage the user to The more detailed and SEO-optimized the
Facebook and Google are commonly used take the next step. video description, the more discoverable it
to generate leads, other platforms, YouTube will be. Make sure that you’re optimizing the
included, can be used as well. Here are a few The best landing pages are clean, description for YouTube as well as for search
ways to do just that. organized and focused on lead generation. engines, like Google. The longer and more
detailed the description, the higher it will rank.
You want to highlight the call-to-action by You can also add SEO to the headline and
Create a fully-branded channel. putting it in a larger size and a contrasting tags.
color from the rest of the page. Don’t add too
It’s nearly impossible to get leads if your much to the page – you don’t want to distract
audience doesn’t trust you. To instill trust and the visitor from the action you want them to When writing the descriptions, use several
showcase your channel as a professional keywords and their variations, including
brand, you want to add branding from head take. multiple long-tail keywords. The beginning of
to toe. This means making everything from the description is the most important, since
your thumbnail images and channel name to Possibly the most important part of the this is what will catch the attention of the
the channel art branded. Not only will you look landing page is the promise, though. First, you viewer, so pay close attention to what comes
more credible, but this will help improve brand want to offer something that’s truly valuable to before the “Show More” link. To generate
awareness, too. Use the same logo, font and your audience, giving them a reason to signup leads, the start of the description should also
color scheme wherever you can add graphics. for your newsletter. This could be a freebie, include a link to your landing page or website.
VIP access or a discount code. Second, you
want to make sure that the landing page has Since most people don’t like to read long
Create specialized landing pages.
the same offer that you promised in your blocks of text, break your description into
Before you start directing people to your video. If they get to the page and don’t see small paragraphs of one to three sentences
website, you have to make sure that the page what they came for, they won’t subscribe. each.

36 PayOutMagazine