Page 61 - Payout Magazine Online Volume 8.5

hen it comes to any product or service, marketing plays an
wimportant role. From advertising to selling, and delivering to
connecting feedback, marketing plays an influential role in a brand’s success.
While a mediocre product with great marketing might be successful,
a great product with mediocre marketing will never be anywhere near
successful.
consumers to Many brands, businesses, products, and services have recognized

the importance of marketing and have invested their resources and
efforts towards it. But then, like any other field, marketing tends to
Brands using change with time as well. gone are the days of traditional marketing with
near zero personalized attention towards any customer. If a business
does not update its marketing strategies towards the emerging and
successful strategies of our recent times, it can never be effective.
emotional There are many kinds of marketing like ISnternet marketing, cause

marketing, relationship marketing, word of mouth marketing, etc.
Regardless of the method chosen, the underlying strategy needs to be
and emphatic built on robust ideas and philosophy.

emotional and empathetic marketing strategies are the most
effective strategies ever. In our times, customer awareness has greatly
marketing improved. Nowadays, every customer is very particular and has his/her
own set of demands and views about every product or service. Thanks
to the Internet, people are now asking more questions and are making
more demands. In such a case, it becomes vital to address the demands
strategies and questions of the customers.

By addressing the emotional needs of a customer, brands can build
a long-lasting relationship with their customer and can stop worrying
about customer acquisitions. We all know that customer acquisition is a
very necessary practice for any business. However, as much as customer
acquisition is required, customer retention is also equally important.
empathetic and emotional marketing build upon the foundations of both
customer acquisition and retention as well. This makes the whole job
of working on your marketing become hassle-free. Lesser strategies,
lesser work, and more results.

are you not convinced yet about why this method works? Then you
must also note the point that giants like amazon, Coca-Cola and apple
have built their businesses around the emotional needs of customers.
Let us know more about empathetic and emotional marketing by
understanding the underlying concepts of these; while doing so, we shall
look into use cases of this approach towards marketing.

Principles of Empathetic Marketing and Emotional
Marketing
� This kind of marketing strategy requires the businesses to care
deeply about their customers and their needs. We are not only
addressing their physical needs through a service or a product but
are also addressing their emotional needs. A happy customer is a
customer acquired and retained for a long time. Moreover, happy
customers tend to bring in other people as well. If you barely satisfy
or happen to serve a satisfactory experience, it will end with the
customer only. But a happy customer will promote you, and it will aid
in the viral aspect of your marketing strategy as well.

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