Page 60 - Payout Magazine Online Volume 8.5

shotgunning emails has a proven success
60 PayOutMagazine
each other. When comparing products, be sure
rate of about three percent. While there are to focus on things such as prices, benefits and
those who will say three percent is better than features, usability and customer support.
nothing, a lot of valuable time and effort will be
wasted on something that has a 97-percent Provide Case studies
failure rate.
Case studies can be a compelling sales
The only reason people will subscribe tool and one of the most-effective conversion
to your newsletter is because they feel you strategies for affiliate marketers, provided
have something of value to offer them. For data is accurate and presented in a straight
this reason your email lists must be grouped forward, easy-to-understand format. Case
or categorized by subscriber interest. For studies can be used to demonstrate how
example, people who stay at high-class luxury someone was able to solve a problem or
hotels typically won’t have much interest in overcome an obstacle using a specific
camping gear, and vise versa. product or service. Case studies can include
images, screen captures, charts, graphs and
An email newsletter app is an invaluable links to other resources, such as third-party
tool for capturing, generating and categorizing articles on the product’s usefulness.
email addresses for newsletters. However,
some newsletter apps have very strict rules Provide a Free report
regarding the use of affiliate links, whereas
other won’t permit links at all. Do your research Along with case studies, a written report
before selecting an app, especially if you are on the effectiveness of a product or service
paying for it. will also help establish credibility and trust.
Most readers will consider you an expert on a
subject simply because you are writing about
Post Honest and Helpful reviews it. Like making videos, taking the time to write
In order to sell anything you must convince a high-quality report will dramatically increase
buyers that the product or service will your conversion rates.
somehow be of assistance to them. The single
best tool to have in your affiliate-marketing Create a tools-and-resources
tool chest is high-quality product reviews. Page
Most consumers say they only buy something
online after reading user reviews. Video A T&R page is the place for you to post
reviews, flowed by written reviews, have the links to all the tools and resources you have to
highest potential for increasing conversion offer. This page should include links to every
rates. tutorial, video and report you have ever posted
as well as links to outside articles. place links
to your T&r page in all your newsletters.
tutorial articles and videos
Tutorials are a fantastic way to promote the bottom Line
your affiliate products and services while
providing real value and simultaneously Finally, when looking to increase affiliate-
building credibility and gaining the trust of marketing conversion rates it is import to keep
you visitors. While many people may say two things on mind:
they do not have the time to create videos,
the statistics on the effectiveness of video 1. Focus on proven marketing techniques
reviews speaks for itself. This one tactic can and tactics that work and don’t take advice
increase conversion rates by over 50 percent. from “gurus” who are still waiting on their
first $10 check.
Create Product Comparisons 2. Focus on mastering one technique at a
time and then move on to the next strategy
Buyers love to compare products and
services to be sure they are getting the after you have begun seeing success from
the previous method.
best value for their hard-earned money. This
provides a perfect opportunity to pit the
hottest products in a particular niche against