Page 58 - Payout Magazine Online Volume 8.5

conversion aonline. In fact, in 2018 affiliate marketing can account
ffiliate marketing is one of the best ways to earn money

for well over 50 percent of a business’s online income.
perhaps the greatest thing affiliate marketing has to offer is
strategies additionally, when used correctly, affiliate marketing can
it can be used to increase the sales of virtually any product.

generate passive streams of ongoing income.

While affiliate marketing may seem fairly easy on the
for affiliate surface, there are several conversion strategies for affiliate
marketers that you must have an understanding of in order
to be successful. In not trying to reinvent the wheel, it is just
as important to know what affiliate-marketing conversion
marketers strategies have been shown not to work as is to know which
techniques will produce results. Here are the three major
mistakes successful affiliate marketers have learned to avoid:

1. Not taking the time to thoroughly learn and understand
how affiliate marketing works.

2. Wallpapering your site with links, banners and pop-up ads
will make your site look like it is all about advertising, turn
visitors off and greatly reduce conversion rates.

3. Don’t try to promote any and every product for sale online
or use every affiliate-marketing strategy you come across.

Out of all the affiliate-marketing strategies, the only tactic
has been shown to consistently increase conversion rates,
sales and profits is content marketing. Simply put, content
marketing is promoting products and services by creating
practical, persuasive, problem-solving and actionable
content around the targeted products and services. In other
words, you need to explain to your visitors why they need
it in a persuasive enough way to make them want to buy it.
There are several proven conversion strategies for affiliate
marketers when employing content-marketing techniques.

Establish trust and Credibility

all the traffic in the world won’t help increase conversion
rates unless your visitors see you as trustworthy. Increasing
credibility is not difficult, but it is critical to somehow
demonstrate an element of helpfulness, rather than just
hitting your visitors with a sales pitch. For example, if you
are promoting a great new tent write a brief article on tent
designs including what makes some tents better than others.
Follow that by explaining to your visitor why and how the tent
you are promoting is superior to other similar products and
how the targeted tent will make their camping experience
better.

Create a Focused Email List
A focused email list, or lists, will allow you to promote
products and services that will be of interest to your
subscribers. The operative word here is focused, as just

58 PayOutMagazine