Page 13 - Payout Magazine Online Volume 8.5

conversions because the user will be more � publishers can add a ‘Skip’ button giving notEs to Editors
engaged. their viewers the option to skip the ad after
More information regarding Google’s
the first 5-10 seconds. So it is imperative to
restrictions
Pre-roll in-stream video convey the message quickly, incorporate
strong calls to action early on in your https://www.exoclick.com/how-
Google considers that auto playing video
video and create content that encourages googles-new-restrictions-affect-you-
ads with sound go against user experience,
viewers to watch the video ad in its entirety. as-an-advertiser/
however pre-roll in-stream video ads are
totally compliant. a user clicks on a video he https://www.exoclick.com/googles-
� Tell the story with and without sound, some
wants to see on a publisher’s website and the new-rules-exoclicks-solutions-can-
users will have the video players volume
pre-roll in-stream video ad is shown before help-publishers/
icon set at 0 or muted.
he gets access to the video content he has
selected, the same format used on YouTube. exoClick, the innovative ad company,
� Invest in a good quality production.
Typically the video ad will be 15-30 seconds provides two channels for advertisers and
publishers: an ad exchange and an ad
in length and features clickable CTas within � Ensure that the video ad is set at the
the ad. The format also includes a ‘skip ad’ correct screen resolutions as required by Network. Our ad exchange enables publishers
function, allowing users to skip the ad after a to monetize their traffic not only with
the ad network to ensure the ad shows exoClick’s ad network, but also with other ad
certain amount of time, usually 5-10 seconds.
well across all devices. networks and DSps. advertisers can tap into
Video ads generally use different payment
this massive inventory programmatically. Our
models compared to display ads: CpC, where � use an ad network that gives a good ad Network serves 6 billion daily impressions
a user directly interacts with the ad by clicking range of statistics for CpV, exoClick offers to a global network of 65,000 web/mobile
on a CTa embedded link and Cost per View
real time statistics on video impressions, publisher platforms.
(CPV). The CPV cost is not charged unless
part views, more than 10 second views,
the viewer either watches the ad for a set exoClick’s proprietary software offers
completed views and views ratio.
amount of time (usually 10 seconds). In order 20+ different ad formats, optimized targeting
for publishers to get maximum revenues for � ensure that pixel tracking is implemented and behavioural retargeting, access to big
this format it is recommended that the ‘skip data statistics and strategic analysis tools
in order to see where conversions are
ad’ function is set at 10 seconds. to further improve ROI, data refresh every
coming from, because users could see
60 seconds, day parting and 24/7 customer
the ad, then type in the offer into a search
Creatively, this ad format has huge potential service. Clients can work with us in 3 ways:
engine rather than clicking on the ad. self service, programmatically with our rTB
for advertisers. Telling stories through video
engine and automation with our platform API.
is a highly-effective way to build excitement,
� use a network with deep targeting features
inform, entertain, educate and motivate the
especially if you want to reach specific
audience.
niches and implement retargeting to track FOR FURTHER PRESS INFORMATION
giles@exoclick.com
a video story can evoke emotion and users.
Tel +34 931 810 272
create a memorable experience which not https://www.exoclick.com
In conclusion, don’t see Google’s new
only raises the profile of a brand/product but
restrictions as a hindrance, see them as an
also drives clicks from consumers who want to
know more, and ultimately make a purchase. opportunity by getting creative and testing
a study by CodeFuel and Nielsen found that out these two very effective and compliant ad
43% of users will watch an interesting video formats.
ad and 39% will click on a video ad that has
exoClick, the innovative ad company, is
an interesting offer. Here are some tips for
the presenting sponsor at The European
producing a great converting video ad:
Summit and will be holding a presentation
� Keep the message tight and offer for attendees at the event entitled ‘Google’s
entertainment value to users with as little restrictions: How to maximise your revenues’
disruption as possible. on Saturday 3 March at 1pm.

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