Page 10 - Payout Magazine Online Volume 8.5
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5 myths about





        affiliate marketing





        you need to Know











                                             by Andy Wullmer                      have been a moneymaker in the past, but you
                                                                                  will have to widen your perspective here.
                                             number one: Mobile is dead!
                                                                                  number two: affiliate Marketing is
                                               after  a  big  drop  for  the  market  in  2017,   Easy!
                                             many publishers considered “mobile” to
                                             be dead. While it’s true that revenues went   There are plenty of people, which are not
                                             down rather hard, small screens are still the   based  in  the  affiliate  marketing  business  or
                                             future! Why? The answer is simple - because   new  to  the  game,  thinking  that  there’s  easy
                                             of the device itself. App installs (for example   money to be had. We sure don’t destroy
                                             iDates)  from  CpI  /  CpL  leads  for  different   illusions,  but  skills,  capital,  experience  and
                                             products and CPA for sales are, based on   a  professional  network,  with  dedication  and
                                             the  Trafficpartner  performance  Network   discipline first and foremost, are fundamental
                                             experience, still a stable income generator.   for success. Otherwise, chances of failure are
                                                                                  too  high.  Being  a  publisher,  doing  SeM  and
                                               This  market  continues  to  offer!  You  can   SeO,  is  more  difficult  than  ever,  especially
                                             eventually confirm that when visiting expos for   when considering new rules by big players
                                             example. Come to think of it, why not check   such as google and Facebook. You will need
                                             for yourself and meet us at the European   to  find  your  niche  as  an  advertiser,  having
                                             Summit in Cascais (lisbon) at lounge no. 83.   the right product at the right time with the
                                             It’s just the place to gain even more insights   right technology and payment system. This
                                             and  we’d  be  happy  to  talk  in  person  (March   is  a  learning  that  is underlined  by  our long-
                                             2nd to 5th, 2018).                   standing  experience  and  the  feedback  of
                                                                                  our  business  partners,  as  Trafficpartner.com
                                               To wrap this myth up? Simply believe in the   is  offering  all  these  solutions  in  one  place,
                                             market  and  stay  on  top  of  the  latest  mobile   making it clear that you can still be successful
                                             trends. remember, “Fast click products” may   in affiliate marketing - it’s just not a piece of



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