Page 47 - Payout Magazine Online Volume 8.2

Instagram

Stories Now

Lets You Archive

Your Content

Instagram Stories now lets you archive content for later use -- and possible new connections.

By: Erika Chan “As more and more people adopt Stories, we in the cloud, where you can privately view,
realized that the profile has become less and publicly share or re-download them later. For
ver since Instagram launched stories in less representative of you and your life,” a people with phones that have limited space, this
e2016, the platform has been accused of representative from Instagram told TechCrunch. could be a lifesaver – especially given how much
copying Snapchat – or at least, honoring them “And yet the profile is one of the top destinations additional work-related media you’re certainly
with a fairly spot-on homage. on Instagram – it’s a powerful space for self- also processing.
expression and feeling closer to others. But up
Instagram recently announced they were
until now there was no way to keep your favorite express your Identity,
taking this tribute trend a step further by
stories or add them to your profile – we wanted Selectively
creating a permanent home to show off formerly to fix that.”
ephemeral content. As of December 2017, Instagram has never before let you share
Instagram Stories automatically archives your TechCrunch outlined three important value- something without that content being visible
Stories to a private part of your profile when adds to Instagram’s new archiving feature. on the homescreen to all your followers. That
they disappear 24 hours after being posted. meant it could feel like you were spamming
Save your Work friends if you wanted to share niche material
Drawing on this archived content, you are that might not resonate with everyone. This
now able to create Stories Highlights, which are Instagram takes work and time, and Archive would, in turn, possibly deter content creation.
named collections of past Stories that show up
and Highlights could make investing time in Stories Highlights will let you exhibit the
in a new horizontal bar across the top of your creating Stories feel less wasteful. It might have different angles of yourself without overdoing it.
profile. You can make Highlights of specific seemed silly going through the work of shooting
events or parties, a progression of selfies take Stories and jazzing them up with captions and As we know, social media is an art. Within
during the month of June (or January) or your stickers when they just would disappear the that art, Instagram is currently one of the most
nails. Really whatever you want, all while pulling next day. powerful and most fickle tools available. Take
a moment to consider what magic you may be
from an archive of previously created content.
This is also a good way to expand connections able to work with archived posts — and who else
And rather than being a total copycat, according with the less Instagram-addicted. People who you may reach.
to TechCrunch, Instagram Stories’ new feature may not have opened the app for a day or two
actually one-ups Snapchat Memories, which only and may have, consequently, previously missed
Erika Chan is a sex positive people watcher (and
lets your repost old clips to your current Story. your Stories will get a second bite of the apple.
writer). Email her at erika@ynotcam.com.
Rather than forcing ephemerality a la Snapchat,
Instagram is making ephemerality optional, Reprinted courtesy of YNot
Preserve your Storage
presumably to appeal to a wider audience. It’s a
similar choice to what YouTube opted to do with Now you won’t have to worry about taking up
its new Stories-like product, Reels, which also phone’s storage space by downloading your
don’t expire after 24 hours. old Stories. Instead, Instagram will save them

PAYOUTMAGAZINE 47