Page 18 - Payout Magazine Online Volume 8.0

The last Of ISEO covered from past to present (the future
n the interest of having as many points of

will be a mind-bender so we’re saving that for
another issue), Payout presents here the third
The SEO oh so often lost in the mists of memory by all
in our “mustn’t forget” SEO lessons learned but

that has been learned since...

1. Be precise, present content as
lessons - economically as possible, and to the
point.

2. An easy to use site is a site that can more
easily collect links to it from other sites,
Old School boost.
become more popular and get a rank

3. Link out and back; don’t worry too much
about link-trading if you don’t do it too
Doesn’t Mean and the link is relevant and enhances the
much. If the user can use the information,

subject of your own post, page or site,
do it.
School’s Out 4. The more you link out, the more links
in are likely; people will see you aren’t
stingy.
5. Quality content is original content; don’t
copy-paste from other sites unless you
cite; original content is quality content.
Search engines devour it when it’s both.

6. Gibberish can be original, but it can’t be
quality. Don’t use automatic translation
software or word-spin applications; the
content is obvious to humans and SEs.

7. Great incoming links are not only on
websites; think of getting some in
from social networking sites, e-mail
signatures, news letters, bookmarks
and those nifty thumbs now available as
“home page” in modern browsers.

8. Quality links from highly relevant, quality
sites with low traffic will not help your
rankings as much as a flood of traffic
from lesser-quality sites; those “clicks”
can be heard from afar by the SEs.
9. Getting links from site with .edu, .org,
.net and such can be better than from
domains with .xxx, .sex, .biz, and so on.
Unless the biz or the sex are relevant.
Take the time to look into the incoming
extensions.

10. Click-bait and link-baiting can be good
if it’s not overused, and strangely things
like “What he did next will blow your
mind” actually work; still, thse tactics

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