Page 20 - Payout Magazine Online Volume 8.0

though still fresh are starting to turn
20 PAYOUTMAGAZINE
19. Don’t use RSS and sitemaps that are
off surfers, because they don’t deliver
dynamically generated and are not in
anything new or actually mind blowing.
your root directory. RSS, XML documents
Justify the clicks with truly amazing
content, or don’t bother. and favicons are expected to be found in
the root when the SEs and their bots crawl
11. For any big enough site, each page or set
of pages should focus and be optimized the site; dynamically generated links
for a single keyword or topic. Combine deep within the site with many variables
words only if your content does not
will not help your SE ranking, even if their
justify dedicating a whole page to one.
location is listed in your headers.
12. Make tours or lead-ups to your target
page short and make the destination or 20. Don’t use too many scripts, or script
last page (which is the one that should calls, in your headers, especially in
really be called the landing page) have a
templates that will post these site-wide
distinct, and well-defined call to action.
regardless of whether the script is used
There’s no point to SEO if the call to
action is obscure or non-existent. throughout; try to keep all javascripts,
for example, in a single file, to keep your
13. Tweak tweak tweak. Don’t optimize once
and let it ride. You should be checking page loads from slowing.
stats, refining keywords and sharpening
21. Youtube, LiveLeak, Vimeo, Hulu and
those key-phrases daily.
more; video-sharing sites are also social
14. Use properly worded alt attributes in
network sites; keep your videos SFW and
your content images; say whether it’s
a painting or a photo, of what, and use optimize titles and the surrounding text
a period at the end; SEs like a site that for SE fodder.
caters to the screen-readers visually
impaired surfers use. 22. If your site has open commenting,
reviews and ratings or other sharing
15. As much as your alt attribute might be
relevant to an image’s content for the features, optimize these to include your
crawler, be careful where you place the site name or post tags, category or title.
image within text content on the page. If
your pic is of alt=”Photo of Large Husky 23. Look up a site who wants to link with you
Running.”, put it within the paragraphs on the WayBack Machine (the Internet
about dogs, not wrapped in text about
Archive: https://archive.org/web/).
sleeping cats.
After you enter its URL, you get a nice
16. Use relative links, always to the root
graphical display of all the times it has
directory. The less http or https calls
been indexed; rising graphs are good;
to the server, the ever-infinitesimally
faster your site runs; SE engines operate steady, constant graphs are good; up
at thousandths of a second, and will and down graphs less good, and graphs
appreciate it.
made of one spike per month or two less
17. Don’t “upgrade” to a new domain unless good.
you absolutely positively have to do it;
work very hard at choosing the proper Now obviously there is a lot more left to
domain and extension before you ever cover, but this series has probably caught us
start, and expect to leave it to your
up... the future of SEO is here, now, however,
children’s children in your will.
and presents so many more options and
18. Use social networking sites, with
opportunities... optimizing for phones, smart
shortlink posting, and devote an hour
televisions?
a day to posting and updating. After a
couple of weeks, use your site name or
title in anonymous (not logged in) search Are you kidding! That’s just the beginning...
on all three SEs. You will smile. again!
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