Page 14 - Payout Magazine Online Volume 8.0
P. 14

THE OVERlOOKED:




         Tags To Tide You Over ‘Til Tomorrow










          xcuse the alliteration in the title. It was hard   Which is our loss. And there are three important   used to  illustrate  an article.  Your alt  should
       Eto resist, and somewhat inspired by the topic   ones we should have direct access to, or, if not,   really say something like alt=”Photo of the 2017
       at hand.                                get a plug-in that does the job.       Payout Magazine Company Picnic.”

        Tomorrow is yesterday in our lack of use and   Remember the alt-tag? Or the headings? And,   The  SE then doesn’t  really  need  to  see the
       acceptance and application of certain tags and   third,  the title attribute  (so called because it’s   image to know what it contains; similarly if your
       elements in html  due to “advances” in tools.   actually part of a tag)?       image is a pencil sketch, painting, or cartoon.
       These advances in site-building technology are                                 Your  alt  should at  least  mention the medium,
       creeping  to  replace  our technical  know-how   Now, understanding and using these properly   and the subject of the art.
       with ease and useability, and we are losing a few   will not absolutely  transform your  site’s
       things.                                 performance  in search  engines  or  its display   It might seem like stating the d’obvious, but
                                               on browser  screens, but cumulatively they do   most people just don’t use their alt tags, so it
        As use of CMS (Content Management Software)   and will have an effect, and in their definitions   bears  mention.  Just check,  do  a “view  source”
       programs has, since Mambo  and Drupal  and   can help make your site easier to understand,   on any randomly selected site. Check your own,
       now  their descendants Wordpress  and Joomla,   navigate and  read  (for  both  types:  human   even if you’re using a CMS (which if you’re using
       increased the rate and ease at which we build   viewers and search engine spiders).  it right, should give you the chance to fill out
       our sites, we’re  losing  sight  of some of the                                the alt  upon uploading an image).  Some alt-
       basics we had to learn before  these platforms   Starting with alt tags, let’s just say they allow   tagging  will be  present,  but not  necessarily
       leapt out of the blogging sphere.       search engines  to “see”  images  and graphics.   to  the satisfaction of an image search for the
                                               Technically,  the search  engine bots  don’t  see   Payout Magazine company supper, unless it was
        CMS programs are  no longer used  just for   the content of pictures,  and a caption  will be   described in the alt tag.
       blogs. Increasingly huge, intricate, and detailed   just more on-page content for a search engine,
       web  destinations  have been  built  using  these   which isn’t necessarily bad, but more useful to   Once upon a time, floating your cursor/pointer
       open-source  packages.  Many  have  ceased  to   a human.                      over  an  image  would  produce  a  small  floating
       resemble blogs in any way, and the respective                                  bubble of text above your hover, representing
       admins for Joomla and Wordpress have become   But the alt tag will (or should) tell the search   the content of the alt tag. But alt tags no longer
       site-building  command  centers  with  an  engine what the image depicts.      do this (unless your entire set up from operating
       increasing number of plug-ins  and  add-ons                                    system to  browser  is absolutely  back-dated,
       which today would confuse users of the earlier   (By  the way,  the  alt  is an  attribute  within an   and even then I wouldn’t be so sure).
       versions if it  weren’t  for  the  logos  branded  at   image tag, and  not a  tag in and  of itself;  it
       the the top corner of each “dashboard”.  just seems to have developed  this “alt-tag”   The alt tag should especially be used on sites
                                               name, probably  because  of aforementioned   that are image/graphic/picture heavy and light
        However one thing (actually three things) the   alliteration).                on content (btw “content”  is text,  especially
       use of these powerful and handy programs has                                   to  search  engines; images aren’t  considered
       lost us is our actual contact with the code.  For example, if you post a logo to your site,   content to  them, as such). After all,  what is
                                               you  shouldn’t just put alt=”” or  alt=”Logo”;   a  spider-bot-SE-crawler  to  crawl  if  all  your
        Nowadays  we hardly  resort  to looking at a   although the latter is preferable to the former,   images are alt-less?
       template  with the  naked  eye,  let  alone  tinker   it’s still somewhat generic. Your site or company
       with the  tags,  elements and  attributes,  so  as   name should really precede “Logo”.  For example, a site which has a pictographic
       to  not  tamper  with something  in the greater                                or graphically-recounted guide to certain step-
       machine.                                 Another case, to be more specific, is a photo   by-step  operations,  such  as how  to add  more



       14 PAYOUTMAGAZINE                                                                Sponsored by
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