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his isn’t a question for the ages, and in
Tfact it’s becoming more and more of an
anti-question, one of those statements that
comes out as a question, but everyone really
knows what you mean...

But if you must ask, the simple answer is NO.
You don’t need another degree of separation
between your potential customer/member/
registered user and their goal: your site.

Some people have said that the simple choice
to enter (or exit) ensures the surfer wants (or
doesn’t) what s/he is being offered. That it
commits them, and doesn’t overwhelm them
with many links and options without really
grasping what they’re looking for and if it’s
even there...
The Website

Oh, hokum.

It’s been said the bookmark was created to
avoid them. There’s nothing to confrm this or User Limbo
any other theory except that splash pages were
Under The
created to announce “You Found Us” and/or
“Careful! Nookie inside...”
But still, it appears sometimes the answer to
Warning
the question can be “yes”...

For those who don’t know, a splash page is
Wire or: Do
a content-poor, fashy hello or welcome or
warning intro page to your site.

Sometimes it refects the spirit of the website,
often it doesn’t have a design consistent with You Really
it’s “parent”, it’s presence and function is about
Need a
all over the place as its reason to exist.
One of the splash page’s most prominent
usages is as a “warning” page, letting a user
Splash Page
know that what lies beyond is a repository of...
explicit adult content.
for your
Enter if you’re allowed, Exit if you’re not.

Some companies will use them as a billboard,
advertising their greatest and latest offers or
services, or, even worse, some other company’s Site???
greatest and latests - renting out the blank real
estate to any comer.

But essentially, splash pages, or landing
pages as splash pages, are blocks, hurdles, an
ever-lowering limbo bar and another click that
separates users and viewers from what they
want to see.

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