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or other paysite portal was ultimately one step We’ve seen the push and pull of these
beyond the cam performer. movements within porn-babe networks;
dropping sites and models who won’t or can’t
But now, no more. do regular cam shows, while consolidating

those who will into new marketing campaigns
The tides have turned, the tables and chairs
promoting the girls of this or that network or
and the whole damned house has been fipped
feature performer. Online cathouses with well-
on its head.
known, business-savvy madams, in a manner
of speaking.
Webcams have now become a new lynch-
pin to commercial success, at least to
And this isn’t to mention the regular
sustained viability if not always as an entirely
mushrooming of cam-girl networks emerging
new business model, causing sites to drop
from the European markets, targetting
standard, static content (you know, pictures
increasingly global audiences independent of
and videos) for the promise of new, different
already existing and established players in the
and interactive online sexual experiences...
market who had the prescience to focus on the
each and every time the member logs in.
niche years ago.
Those “static” visual records of favorite babes
These bigger players are sometimes
posing & performing have now become the
absorbing the new upstarts as part of the
fuff and fller material introducing surfers to
morphism of the business model, but have
what lies in the membership area in the form
had to fght back against many of those able
of live webcam fantasies churned to reality.
to stand alone and prosper within the market
as it begins to get a grip of its own potential.
Galleries and recorded sexy gigs like the
classic body-painting or bubble bath sessions
Rather than fght, the established companies
now simply adorn a webcam performer’s
have been encouraging, sponsoring and
personal profle and interactive sessions
spreading the word of the webcam gospel, in
online. They’ve become supplemental, adjunct
turn feeding a snake which appears to be able
fan clubs if you will.
to eat its own tail endlessly rather than to any
Simple, home-based girls-next-door have perceivable end.
risen to a new status of “amateur” stardom,
The “static” content industry hasn’t been
able to appeal to increasingly larger fan-bases
sitting idly by, though. For example, the
while augmenting the quality of their video
introduction of VR or virtual reality porn got
streams and sets, lighting, websites and web-
a lot of eyeballs back onto recorded content,
pages. Sometimes the make-up upgrades to
until live venues started to introduce the 3D
“glam” status, sometimes it only complements
goggle-induced experience to the live realm.
the homey, non-professional status of the
person in front of the lense.
We’re in the midst of a constantly evolving and
But it all has become slicker and honed to morphing confuence of performance styles,
technology niches and customer-satisfying
what individual audience segments seek.
media. Those who will stick with the old non-
And the known “porn star” models have taken interactive, not-live replays of sex-fantasy
notice. It’s no longer acceptable to just keep performance are not going to thrive, not even
updating their home-sites with regular weekly survive; they’re going to dive, down, into the
or bi-weekly photo and video sets - they’ve historical curio museum of porn parchements
seen the wisdom and proft in featuring and Grecian nudes of vases on a shelf.
regular live sex (or simply sexy) shows for
their members, and marketing them beyond One day the industry will look back on the
to new viewers via social media, blogs and world of adult with fascination, to when we
other “web 2.0” developments of the internet were able to survive without the Rise of the
environment. Cam Girls.

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