Page 50 - Payout Adult Industry Magazine Volume 6.5

one-time fee and never having to worry about effective measure when trying to combat ad However, it is often a bit of a trial and error
the problem again. You can fnd this model blockers, but it requires a willing dance partner process to see which route works best for you.
in mobile apps already, but some streaming to team up with. However, this approach may Not every approach is right for every business
services like Twitch and YouTube also have draw in users willing to pay for the content they model, and some approaches may dissuade
content following suit. see popping up elsewhere. your consumers from coming back altogether.

3. Pay-Per-View 9. Block Ad Blocking Users Unfortunately, you may or may not have the
luxury of a long, drawn out experimentation
This is similar to the paywall model, except Forbes’ online website has decided to fght
phase before your consumers decide to move
it provides a taste of the content for free and fre with fre, so to speak. If a user wants
on and try another competitor. So a few things
then requires to pay for the rest. This generally access to Forbes’ online content, they must
to keep in mind:
only works for very niche markets where the frst disable their ad blocker or they are barred
content would be otherwise unavailable. Also from entering the site. This can be tricky and 1. Can your consumers easily get this
like the paywall approach, pay-per-views are requires a dedicated user base to be effective. information or product for free
relatively common with databases. elsewhere? If so, it is likely not the best
10. E-mail Marketing idea to charge for the content.
4. Native Advertising
This is an oldie but a goodie. Email advertising
This may be one of the easier methods of has been around pretty much since email began 2. Is your business in an effectively
bypassing ad blockers, but it can also backfre widespread use among consumers. However, positioned niche? These models may
depending on the business in question. If targeted email campaigns or especially those have a bit more wiggle room in their
your audience is fanatically devoted to “pure,” which require the user to opt-in and subscribe approach, since their consumers come to
quality content, then this may not be the route have a much greater chance of being well- them for very specifc reasons which may
for you. However, most sites can get away with received and responded to than broad spectrum not be adequately served otherwise.
a few advertorials without causing a consumer email blasts.
3. Is your business’ consumer base socially
insurrection.
11. In-App Advertisements minded, or do you provide a product or
5. Paywall service which might be deemed by some
Currently, ad blockers generally do not work
as a “public good?”
with apps, which allows you an effective way to
This is generally reserved for businesses
subvert them. Considering the use of apps and
that have a dedicated and loyal user base, or 4. Does your platform allow the possibility
mobile devices in general continues to grow,
those that provide specialized information that of sponsored content that essentially
this can be an effective measure at reaching
cannot easily be obtained elsewhere. Many embeds the advertising within the
your potential consumers.
databases over a variety of information felds content and works around ad blockers
use paywalls to support their business model. altogether?
12. Pay Ad Blockers to Allow
6. Donations You Through With the previous list of workarounds and a
bit of business research, there is no reason you
This prospect is likely only for some of the
This has become a mainstay on many sites
bigger players in the market. First, you will cannot fnd ways to still support your online
that do not charge for their services, content, business—even without the use of traditional
have to identify the ad blocking software you
or products and also do not generally advertise digital marketing. Ad blockers are not going
want to bypass, and chances are, there will be
on-site. The most famous of those businesses anywhere, so it is in your best interest to work
more than one. Then, you have to allocate part
that utilize this model is Wikipedia, but you can with them in some way, rather than simply
of your marketing budget for this purpose.
fnd them all over the Internet. lamenting their existence.
7. Repackaging Old Content 13. Direct Appeal
If you have a dedicated user base who relies on
Much like the New Yorker collecting an
you for specifc content, services, or products,
anthology of past poems and essays and
it might not be a terrible idea to engage them
selling it book form, your business may be
directly. By explaining the motivations behind
able to do a similar thing with its own content.
your advertisements, your audience may accept
However, this proposition is very specifc to the
them as a necessary evil.
content or services provided and is not a viable
alternative for many different platforms.
As you can see, there are numerous ways to
8. Piecing the Content through get around ad blockers, though they vary in
Other Channels approach. Whether you target the end-user
or redesign you model to prevent ad blockers
Using third-party services to repurpose your from limiting your ad revenue or advertisement
content through their format can serve as an exposure, the options are out there.

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